Kutztown SBDC: Workshop Listing

Building your Business with the Experience Economy

Join the Northeast Berks Chamber of Commerce and the Kutztown University Small Business Development Center for Building your Business with the Experience Economy. Participants will discuss how their businesses can benefit from creating experiences for their customers. The SBDC staff will also provide an overview of the services and tools available to help entrepreneurs create experiences, and share how current clients are creating memorable experiences for their customers. Prerequisite: Introduction to the Experience Economy. Location: Northeast Berks Chamber of Commerce. RSVP by calling the Northeast Berks Chamber of Commerce, at (610) 683-8860, by January 2.

This workshop is not currently scheduled. Please check back soon.

Internet Advertising

Learn how to advertise your businesses’ products and services on internet search engines such as Google and Yahoo! Topics will include how to set up and manage an advertising campaign aimed at connecting potential customers to your website. Tips to optimize your results along with pitfalls to be avoided will also be featured. Attendees will need to register in advance of the workshop. Registration is necessary for the distribution of printed materials.

This workshop is not currently scheduled. Please check back soon.

Introduction to the Experience Economy

Keep your business thriving by staying ahead of your competition with Introduction to the Experience Economy. This workshop is designed for entrepreneurs and others interested in the new opportunities and challenges facing small businesses. Businesses that provide services comprise nearly 80 percent of the country's economy today, but the business environment is changing with emergence of the experience economy. Participants will learn about the experience economy and how businesses design memorable experiences. Location: Northeast Berks Chamber of Commerce RSVP by calling the Northeast Berks Chamber of Commerce, at (610) 683-8860, by December 5.

This workshop is not currently scheduled. Please check back soon.

Website Optimization Webinar - SPECIAL

E-commerce has become a popular trend in the business world. Many companies invest in creating Websites to market their businesses, make savings and increase sales. As part of your company's marketing strategy, you can utilize your website to increase visibility of your business on the web through Search Engine Optimization (SEO). The following is a package of benefits to your business: Website Optimization Webinar (WOW) helps participants to understand the elements of online marketing. It also explains basic concepts, terminology and gives tips on how to maximize online success.