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Kutztown SBDC: Workshop: 3/17/10 Social Media (Full Day Program)

3/17/10 Social Media (Full Day Program)

3/17/2010 - Student Union Building at Kutztown University
Networking starts at 12:00, Lunch served at 12:30


Main Speaker 2:00 pm Marketing and Social Media

Gaetan Giannini, Chair Business Dept at Cedar Crest College


Research Summary Presentation: 3:00 pm The Rise and Fall of Social Media. What Does the Research Say?

Dr. CJ Rhoads, Associate Professor, College of Business, Kutztown University


Panel Discussion 4:00 pm How Can We Make Money from Social Media?

Daniel Endy, CEO, Acognita

Gaetan Giannini, Chair Business Dept at Cedar Crest College

Stanley Jaskiewicz, Esquire with Spector Gadon & Rosen, P.C.

Dale Rothenberger, Square to Square Marketing

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Client Success Story

Scott and Kristen Hertzog, Hertzog Homestead Bed and Breakfast

Scott and Kristen Hertzog
Hertzog Homestead Bed and Breakfast

When Scott and Kristen Hertzog started a bed & breakfast out of their home in 2004, they only had two rooms dedicated to guests. Now with new renovations of their barn, the Hertzog's hopes are expanding along with their business.

Presently, the Hertzog Homestead is reaching new numbers of guests; the Hertzogs are beginning a journey of converting their vacant barn into bed & breakfast suites. KU SBDC is helping them reach this peak through consulting and financial guidance. Read More

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