September 9, 2010
Kutztown SBDC: Workshop: Business Planning Part II - Marketing Your Product, Service and Company
Business Planning Part II - Marketing Your Product, Service and Company |
| 4/29/2010 - Chester County Library, 450 Exton Sq. Pky., Exton |
| *Registration is for Part II of this Workshop Series Only* Business Planning II - Marketing Your Product, Service and Company This workshop covers important marketing concepts such as: What is marketing? What does marketing include? And what makes your product and/or service unique? Other topics include pricing strategies, market information resources, market "positioning," marketing communications, the difference between features and benefits. You have access to online marketing courses that you can use before or after the workshop. |
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Client Success Story
Bernadette Ward and Ladd Forsline
Colorfin, LLC
Traditionally, pastel colors are packaged as sticks; however, Co-founders Ladd Forsline and Bernadette Ward of Colorfin have manipulated the pastel formula, resulting in a lowdust, erasable, softer pastel, so soft it is packaged in a pan much like a makeup compact, called a PanPastel™. With help from KU SBDC consultants Alex Whan and Martin Brill, Colorfin has transformed its novel product into a booming international business. Read More
