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Featured Workshop for September
9/21/11, 11 a.m. to 12 p.m.
This live webinar highlights the SBDC process, learning
resources, and we will direct you to the SBDC services
you need.
Some topics covered are:
Funding of the SBDC
Owning a Small Business
Business Structures
Legal Issues
Business Financing
Business Planning
The outcome of the session will be a clear understanding
of your next steps to take. REGISTER NOW TO START THE
PROCESS -YOUR SUCCESS IS OUR MISSION
Cost: Free
Click here to register
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Download the KU SBDC's first e-Book
Solving the Social Media Puzzle: A Guide to
Building Buzz, Finding your Niche, and Making your Voice
Heard
The Kutztown University Small Business Development
Center is pleased to announce to launch of its inaugural
eBook. To celebrate this accomplishment, the eBook will
be free to download from this website until 10/15/11.
Download your copy today.
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See the all-new KU SBDC Blog
The Success Connection e-Newsletter is not the only
thing that received a make over this summer. The KU
SBDC blog is all new and full of articles for small
business. Feel free to browse, comment or follow the
blog to get new posts sent directly to your email inbox.
Visit the KU SBDC Blog here. |
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Featured Blog Article
Six SEO Tools Every Business Needs to Use
Your business can have the most interactive,
state-of-the-art website, but that can be all for nought
if no one can find your website. SEO, or search engine
optimization, plays a vital role in maximizing a
website's online presence and giving it the visibility
it deserves. There are a lot of theories out over which
techniques work and which ones don't, as many people
don't know where to get the facts. But in this article,
Jason Hennessy, the CEO of Everspark Interactive (a full
service SEO agency) parlays what he believes to be the
six best SEO tools to use.
Read the Full Blog post or join in on the conversation
here. |
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Welcome to the all-new Kutztown University
Success Connection e-Newsletter. We have
updated the style of the newsletter and
added features to connect you with the
latest business news and resources.
We have kept many of the elements that you
are used to as well. Information on
upcoming events and workshops will still be
making their way to you inbox each month.
We hope you enjoy the updates and continue
to find the Success Connection a valuable
resource for your business.
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Upcoming Workshops and Events |
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9/12/11 - How to Start Your Own Business
- Reading, PA
6pm - 8pm, Reading Area Community College, 10
South Second Street, Reading, PA
This is an 8 part series held for 8
consecutive weeks.
This is the American dream. Many people aspire
to become entrepreneurs but don't know how or
where to begin. Developed and taught by a panel
of SCORE counselors and local business
professionals with direct, small business
experience, this workshop provides strategies
and insights on how to get started and how to
sustain commercial momentum.
The curriculum is designed to help the budding
entrepreneur grasp the practical aspects of
basic business principles, vitally important to
both start-up and newly established enterprises
- business organization, sales, marketing
account finance legal insurance e-commerce and
the Internet and business plan structure.
Cost: $130.00 (a workbook is
included)
Registration: Contact: RACC,
Continuing Education Department at 610-607-6232
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9/14/11 - Simple Steps part 1-
Lancaster, PA
6pm - 9pm, SCORE Lancaster Learning Center, 313
West Liberty Street, Liberty Place, Suite 231,
Lancaster, PA
Part 1 of a 5 part series. These workshops can
be taken individually or as a series of 5
workshops.
This workshop focuses on the basic business
processes critical to business start-ups. For a
start-up business, reviewing these processes is
a reality check - a no-nonsense look at the
requirements and challenges of starting a
business. "Start-up Basics" is also a useful
learning experience for new business leaders.
Many SS1 participants enroll in the remaining 4
workshops to complete the series. Who should
attend? Participants considering starting a
business or buying a business or a small
business owner that wants to learn how to
evaluate new business ideas.
What you will learn? Valuable information on:
Start up Myths and facts, Self Assessment, Legal
structures, Licensing and taxes, How to
establish a legal name, Introduction to book
keeping basics, Introduction to Marketing and
Finance
Cost: Early Bird $25 or Regular Price $30
Click here to register.
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9/15/11 - Business Planning Part I-
Exton, PA
6:00pm - 8:30pm, Chester County Library, 450
Exton Square Parkway, Exton, PA 19341
Part 1 of a 4 part series. These workshops can
be taken individually or as a series of 4
workshops.
In this course, you will learn a personal
business plan model that gives you step-by-step
guidance in researching and writing your
business plan. This workshop's topics include:
getting in "shape" to start a small business,
target marketing, descriptions of products and
services, and what makes a good business plan.
You have access to an excellent business
planning online course that you can use in
conjunction with the workshop series.
Cost: Entire 4 part workshop
series - $80 Individual Workshop - $25
Click here to register for the entire 4 part
series and save 20%.
Click here to register for Part I of the series
only.
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9/21/11 - How to Start and Operate a
Small Business- Exton, PA
6:00pm - 8:30pm, Chester County Library, 450
Exton Square Parkway, Exton, PA 19341
You have come to the right place if you are in
the early stages of thinking about starting a
small business. In fact, even if you have
started up your business and realized you missed
a few things, this workshop is still right for
you. Starting a Small Business: If you are
thinking about "becoming your own boss," this is
a chance to get an overview of the things you
need to know and the skills you need to have.
Subjects include: legal issues, accounting
issues, organization, and management. The
workshop allows you to practice networking with
other entrepreneurs. Existing business owners
can use this workshop as a "checkup" on their
operations.
This workshop is presented in partnership with
the Small Business Assistance Center.
Cost: $15
Click here to register for this workshop. |
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9/21/11 - Simple Steps part II-
Lancaster, PA
6pm - 9pm, SCORE Lancaster Learning Center, 313
West Liberty Street, Liberty Place, Suite 231,
Lancaster, PA
Part 2 of a 5 part series. These
workshops can be taken individually or as a
series of 5 workshops.
You will learn: - The essential elements of a
good business plan - Why a good business plan is
a critical success factor in your business - How
to use an on line business planning software
program - How to structure your business - How
to enroll your business - How to gather critical
information on customers and competitors - Where
to find sample business plans
Cost: Early Bird $25 or Regular
Price $30
Click here to register. |
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9/22/11 - Business Planning Part II-
Exton, PA
6:00pm - 8:30pm, Chester County Library, 450
Exton Square Parkway, Exton, PA 19341
Part 2 of a 4 part series. These
workshops can be taken individually or as a
series of 4 workshops.
This workshop covers important marketing
concepts such as: What is marketing? What does
marketing include? And what makes your product
and/or service unique? Other topics include
pricing strategies, market information
resources, market "positioning," marketing
communications, the difference between features
and benefits. You have access to online
marketing courses that you can use before or
after the workshop.
Cost: Entire 4 part workshop series - $80
Individual Workshop - $25
Click here to register for all 4 workshops in
the series and save.
Click here to register for this workshop only. |
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9/28/11 - Simple Steps part III-
Lancaster, PA
6pm - 9pm, SCORE Lancaster Learning Center, 313
West Liberty Street, Liberty Place, Suite 231,
Lancaster, PA
Part 3 of a 5 part series.
These workshops can be taken individually or
as a series of 5 workshops. You will learn
how to: Define your product or service and
the benefits they provide. Define and target
your customer and the benefit you provide to
them. Differentiate your product or service,
Promote your product or service, Place your
product in the marketplace (retail store,
website, mail order, etc.)
Cost: Early Bird $25 or
Regular Price $30
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9/29/11 - Business Planning Part III-
Exton, PA
6:00pm - 8:30pm, Chester County Library, 450
Exton Square Parkway, Exton, PA 19341
Part 3 of a 4 part series. These
workshops can be taken individually or as a
series of 4 workshops.
This workshop uses exercises to help you better
understand financial concepts. Using a hands-on
approach, you learn how to use our financial
model to forecast sales revenue and build solid
pro-forma financial forecasts.
Cost: Entire 4 part workshop
series - $80 Individual Workshop - $25
Click here to register for all 4 workshops in
the series and save.
Click here to register for this workshop only. |
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10/5/11 - Certification Made Simple-
Harrisburg, PA
9am - 12pm, Harrisburg Regional Chamber & CREDC,
3211 N. Front St., Harrisburg, PA 17110-1342
Looking for help with state certification?
Attend this free, informational session where a
representative from the Department of General
Services, Bureau of Minority and Women Business
Opportunities (BMWBO), will:
·Discuss and review the Commonwealth of
Pennsylvania's Minority and Women Business
Enterprise (MBE/WBE) certification application.
·Guide participants step-by-step through the
Application for Certification as a Minority or
Women Business Enterprise.
Presenter(s): Curtis Burwell, Dept. of General
Services Co-sponsor(s): Dept. of General
Services
Cost: Free
Click here to register for this free event. |
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Thank you for taking time out of your busy
schedule to read our newsletter. We
appreciate your participation in the KU SBDC
community.
Sincerely,
Ernie Post, Director
Kutztown University Small Business Development
Center |
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