Kutztown University Small Business Development Center
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Your Success Connection

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November/December 2003 Issue X 
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Question of the Month

Q: Sometimes, especially at the end of a long week, I often feel depressed about my business and may even debate going on. How do I stay motivated?

Art Blanchette, Kutztown SBDC BSFS Facilitator: I have found in my experience that an apparent lack of motivation is actually a lack of inspiration. That comes from losing sight of what my business is really about.

To be successful, every person and every business has to have a "reason for being." Putting it another way, we need a mission statement. This is not a set of goals that we want to reach by a certain date; it is the overarching purpose for our existence.

Click here for Art's complete response.

In this issue
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  • Kutztown SBDC News
  • BUSINESS SKILLS for SUCCESS
  • Keeping Calm in the Midst of Chaos
    by Lynn R. Miller
  • Your Body: Love it? Hate it? Or Learn to Enjoy Living with it?
    by Harriet Layton
  • Mentors Improve Leadership Potential
    by Ernie Post


  • BUSINESS SKILLS for SUCCESS
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    Communications: Getting Your Message Across
    Hamburg - November 12

    QuickBooks Pro Basics
    Exton - November 13

    Developing a Strategic Business Plan
    Exton - November 20

    The Art of Successful Prospecting
    Hamburg - November 24

    Tourism & Terrorism
    Exton - December 2

    Developing a Strategic Business Plan
    Hamburg - December 2

    Financing Your Business Through Non- conventional Loans
    Hamburg - December 10

    Marketing with Your Website
    Exton - December 11

    The Three Big Challenges of Managing People: Hiring, Firing and Performance Improvement
    Hamburg - December 17

    Visit the Kutztown SBDC website for details! »

    Keeping Calm in the Midst of Chaos
    by Lynn R. Miller
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    If you were to describe an effective leader, or an effective human being for that matter, would "stressed- out" be among the adjectives that readily comes to mind? Of course not.

    More likely, you would picture someone, probably someone you admire who is "calm, cool and collected," even in a crisis or under pressure.

    As a part-time Arbitrator for Lehigh County, I have seen and heard many lawyers argue and present their cases. But there is one attorney who stands out in my mind as a glaring example of a heart attack waiting to happen. He started out all right, but as soon as opposing Counsel challenged him, his face turned beet red, sweat began to glisten on his brow, and he started to stutter like Porky Pig. His cool facade was shattered and he was boiling over with raw emotion. You could literally see his blood pressure rise. I wanted to call in the paramedics to stand by.

    Click here for the complete article. »

    Your Body: Love it? Hate it? Or Learn to Enjoy Living with it?
    by Harriet Layton
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    Many people are unhappy with their bodies. Some even hate theirs, and will continually find fault with various body parts: tummy, hips, and thighs. Well, you get the picture. We are bombarded daily with images of sleek, thin-to-the-point-of unhealthy bodies. Although this is especially true for women, men are by no means exempt from this bombardment. What these images have done is create a feeling of hopelessness in most people that they will never be that thin or dress that attractively.

    Well, it's simply not true. You can change how people react to you, regardless of your size by learning to dress for your body style and creating a more positive image. Additionally, a more positive image creates the desire and ability to get to a more healthy weight, I've seen it happen.

    Click here for the complete article. »

    Mentors Improve Leadership Potential
    by Ernie Post
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    John C. Maxwell, in his new book "The Right to Lead" tells of several great leaders of today. One of those stories illustrates the value of having a mentor relationship to help us grow as leaders.

    In 1918 Rolihlahla "Nelson" Mandela was born into a farming family in South Africa and this humble family expected Nelson to go on to be a cattle herder. But Nelson became the ward of Chief David Dalindyebo at the age of twelve following his father's unexpected death. Tribal Chief David served as a mentor to the young Mandela. Nelson was able to watch his guardian preside over tribal meetings of their village where he witnessed his guardian display the skills of leadership. Skills such as consensus building, communicating vision, and relationship building where modeled to Nelson during these impressionable years.

    Click here for the complete article. »

    Kutztown SBDC News

    Business Skills for Success Launched!
    The Six Steps to Solid Sales Success, conducted by Dan Goldberg of Dan Goldberg Consulting debuted in Exton on October 28. One of the attendees said "It's the best workshop I've ever been to."

    Building Your Business Muscles, a marketing course conducted by Catherine Nemetz of Envisions Art & Design, debuted in Hamburg on October 29 (in photo above). Attendees at the workshop commented that they felt as if the workshop was designed specifically for them. (It was!)

    The BSFS program will be launched in Harrisburg and Lancaster in early January.

    The New Kutztown SBDC Website in Spanish
    The Spanish version of the Kutztown SBDC website went live last week. The Spanish version was developed in response to our changing marketplace. Most essential information about Kutztown SBDC has been translated to Spanish and bilingual operators will be available to assist Spanish- speaking individuals when they call.

    If you haven't visited our new website, please do. We have several new features, including a complete course calendar, online bookstore, access to thousands of business reports and audio files, and a press room.

    NBC10 Technology & Lifestyles Expo
    This weekend (November 8 and 9) the Kutztown SBDC will participate in the NBC10 Technology & Lifestyles Expo at the Fort Washington Convention Center. The expo was developed to provide area consumers with a FREE, high-quality expo featuring hands-on training, workshops, and the opportunity to evaluate cutting-edge technology products and services. Please visit us at the expo!

    Write to the Success Connection!
    SuccessConnection@kutztown.edu

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    More About Kutztown SBDC

    Business Plan for Success

    Pennsylvania SBDC

    U.S. Small Business Administration

    Pennsylvania Technology Showcase

    IRS Small Business Information

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