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Success Connection


 

March 2011
 
                           Issue XCI-A                                 March 31, 2011                
 
Kutztown University Small Business
Development Center Newsletter

"Success depends upon previous preparation, and without such preparation there is sure to be failure."

 

Confucius 


 
In This Issue
Website Optimization Webinar
Certification Made Simple
Business Planning Overview
Business Planning Part I
Business Planning Part II
How to Win SBIR Awards
Business Planning Part III
Business Planning Part IV
Doing Business with Public Universities

Pennsylvania Budget

 

On March 8, 2011, New Pennsylvania Governor Tom Corbett released his proposed budget for fiscal year 2012.  In an effort to keep our stakeholders informed, the Kutztown University SBDC will release editions of our monthly newsletter more frequently over the next few months. 

 

 BUSINESS NOTES

    
Tax Changes for Small Businesses

 

During 2010, new laws, such as the Affordable Care Act and the Small Business Jobs Act of 2010, created or expanded deductions and credits that small businesses and self-employed individuals should consider when completing their tax returns and making business decisions in 2011. For more information, please see this article.   

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The Small Business Jobs Act of 2010 was enacted on September 27, 2010. The SBJA contains some tax provisions that take effect this year. Other tax provisions will be implemented during the next several years. For more information on some of these provisions, please see this article.



Creative Ways to Stretch Your Marketing Budget

 
  
Innovative ways some business owners are using to stretch their marketing dollars:

Take advantage of technology -
     - Use email instead of direct mail
     - Attend virtual trade shows rather than traveling


Partner with others in your industry to spread the expense and the knowledge

Build your social network by offering free classes at libraries

Take a horizontal marketing approach: Determine your typical client profile and then target this group by identifying a noncompeting business that has that group as customers.

Read more horizontal marketing ideas in this article from Entrepreneur.  

 
Federal Government Small Businesses News

 

Business Taxes for the Self-Employed  

 

On March 29, the IRS is hosting a Webinar for the self-employed on how to file their business taxes. For more information, please see their website. 

 

Cut in Payroll Taxes will Boost Take-Home Pay for Most Workers

 
Congress recently reached an agreement that cut the Payroll Tax for 2011 from 6.2 percent to 4.2. For more information on how this impacts you, please read this article from the IRS.

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Banks to Get $30 Billion for Small Business Loans

As part of the Small Business Lending Fund, the Treasury Department has created a fund to stimulate lending to small businesses. For more information, and to see which banks are qualified to receive these funds, please see this article from Business Week.
 

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  Learn about the special tax treatment for expenses incurred before business operations begin.

Business Start-up and Organizational Costs 

Business Start-up Costs

 
From IRS Publication 535 (2008) - Business Expenses   
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"The Child Care Tax Center"    
This link to the IRS Website connects the business owner with tax resources for their child care business. The Child Care Tax Center covers several areas pertinent to running a daycare center.    

 
BUSINESS NOTES
Quick Links...
   
Website Optimization Webinar - WOW!
 

This 90-minute Webinar is designed for businesses with Websites that need tweaks, redesigns, or online marketing plans. Its goal is to give participants a foundational understanding of the basic concepts, terminology, and functionality of traditional online marketing elements.

After the Webinar, each participant will receive a report which will provide results from the analysis of their Website's structural design. The report will highlight areas where the Website could be edited to better meet the technical criteria of the traditional search engines. The report is intended to assist the business owner in the development of an action plan for the Website, with changes being made through your company's internal staff or through an outsourced Web developer.
 
Upon completion of the Webinar, each participant will receive their customized WOW report within 14 days via email, along with one hour of free consultation to review the report findings with an SBDC consultant.

 
Where: Simultaneous Web conference with telephone
When: March 31 By Appointment    
Cost: $199

To register for this session and schedule an appointment, click here.
 
Certification Made Simple
 
  

This workshop is offered monthly. It guides participants through the application process for state certification as either a Minority or Women Business Enterprise (MBE/WBE). It is presented by Curtis Burwell of the Pennsylvania Department of General Services, Bureau of Minority and Women Business Opportunities (BMWBO).  

 

Where: Harrisburg Regional Chamber & CREDC, 3211 North Front Street, Harrisburg, PA 17110  

When: April 6 OR May 4 from 9 a.m. - noon
Cost: $0



To register, click here.

 
Business Planning: A Series of 4 Workshops  

 

The Business Planning Workshop Series contains the following four workshops:

 

April 21 - Business Plan for Success

April 28 - Marketing your Product, Service, and Company

May 5 - Financial Management

May 12 - Financing the Business and Feasibility Decisions  

 

Where: Chester County Library, 450 Exton Square Parkway, Exton, PA
When:
April 21 & 28 AND May 5 & 12
Cost:
$80 for the series, or $25 for each individual workshop


To register or for more information on the workshops, click here.  
 
Business Planning (Part I) - Business Plan for Success   

 

This is the first workshop of the Business Planning Workshop Series that runs through May 12. Registration is available for each workshop or for the entire series.

 

Where: Chester County Library, 450 Exton Square Parkway, Exton, PA

When: April 21 from 6:00 to 8:30 p.m.
Cost: $25.00

  


To register for only this workshop and NOT the entire series, click here.  
 
Business Planning (Part II) - Marketing Your Product, Service and Company   

This is the second workshop of the Business Planning Workshop Series that begins on April 21 and runs through May 12. Registration is available for each workshop or for the entire series.

 
Where: Chester County Library, 450 Exton Square Parkway, Exton, PA
When: April 28 from 6:00 to 8:30 p.m.
Cost: $25.00


For more information, or to register for this session ONLY, click here.  
 
"How to win SBIR Awards" Workshop 
 
The Small Business Development Centers from Wilkes University, The University of Scranton and Kutztown University will co-sponsor a workshop designed to equip entrepreneurs and senior personnel to win federal SBIR/STTR awards (NOT just write proposals) on a consistent basis at all agencies. The instructor, training media and 100-page workbook will be provided by the SBIR Resource Center, the nation's leading supplier of business development resources to the SBIR/STTR community.

 
Where: The University of Scranton, DeNaples Center, 4th Floor, Room 407C, 900 Mulberry Street, Scranton, PA 18510
When: May 5 from 8:30 a.m. to 5:00 p.m.
Cost: $195.00


For more information, or to register for this session, please click here. 
 
 
Business Planning (Part III) - Financial Management Projections and Statements   

This is the third workshop of the Business Planning Workshop Series that begins on April 21 and runs through May 12. Registration is available for each workshop or for the entire series.

 
Where: Chester County Library, 450 Exton Square Parkway, Exton, PA
When: May 5 from 6:00 to 8:30 p.m.
Cost: $25.00


For more information, or to register for this session ONLY, click here. 
 
Business Planning (Part IV) - Financing the Business & Feasibility Decisions 

This is the fourth and final workshop of the Business Planning Workshop Series that began on April 21. Registration is available for each workshop or for the entire series.

 
Where: Chester County Library, 450 Exton Square Parkway, Exton, PA
When: May 12 from 6:00 to 8:30 p.m.
Cost: $25.00


For more information, or to register for this session ONLY, click here.
 
Your Fair $hare: Doing Business with Public Universities  

The event is sponsored by the KU Purchasing Department and developed for small, minority and women owned businesses. Attendees will learn how to: become a PA Department of General Services certified vendor, learn how to do business with the Commonwealth of PA and commonwealth universities, how they can increase and market their business, and how to go about obtaining financing. The Keynote Speaker will be State Senator Pat Brown.

 
Where: The Academic Forum Building, Kutztown University, Kutztown, PA 19530 
When: May 19 from 8:30 a.m. to 3:00 p.m.
Cost: $0


For more information, or to register for this workshop, please click here. 
 
Thank you for taking time out of your busy schedule to read our newsletter. We appreciate your participation in the KU SBDC community.
Sincerely,
 

Ernie Post, Director
Kutztown University Small Business Development Center