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Success Connection


 

March 2011
 
                           Issue XCI                                 March 10, 2011                
 
Kutztown University Small Business
Development Center Newsletter

"Success is to be measured not so much by the position that one has reached in life as by the obstacles which he has overcome"

Booker T. Washington 


 
In This Issue
Business Planning Part III
Doing Business with the Commonwealth of PA
Business Planning Part IV
The First Step
Certification Made Simple
Business Planning Overview
Business Planning Part I
Business Planning Part II

Pennsylvania Budget

 

On March 8, 2011, New Pennsylvania Governor Tom Corbett released his proposed budget for fiscal year 2012.  In an effort to keep our stakeholders informed, the Kutztown University SBDC will release editions of our monthly newsletter more frequently over the next few months. 

 

 BUSINESS NOTES

    
Tax Changes for Small Businesses

 

During 2010, new laws, such as the Affordable Care Act and the Small Business Jobs Act of 2010, created or expanded deductions and credits that small businesses and self-employed individuals should consider when completing their tax returns and making business decisions in 2011. For more information, please see this article.   

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The Small Business Jobs Act of 2010 was enacted on September 27, 2010. The SBJA contains some tax provisions that take effect this year. Other tax provisions will be implemented during the next several years. For more information on some of these provisions, please see this article.



Creative Ways to Stretch Your Marketing Budget

 
  
Innovative ways some business owners are using to stretch their marketing dollars:

Take advantage of technology -
     - Use email instead of direct mail
     - Attend virtual trade shows rather than traveling


Partner with others in your industry to spread the expense and the knowledge

Build your social network by offering free classes at libraries

Take a horizontal marketing approach: Determine your typical client profile and then target this group by identifying a noncompeting business that has that group as customers.

Read more horizontal marketing ideas in this article from Entrepreneur.  

 
Federal Government Small Businesses News

 

Business Taxes for the Self-Employed  

 

On March 29, the IRS is hosting a Webinar for the self-employed on how to file their business taxes. For more information, please see their website. 

 

Cut in Payroll Taxes will Boost Take-Home Pay for Most Workers

 
Congress recently reached an agreement that cut the Payroll Tax for 2011 from 6.2 percent to 4.2. For more information on how this impacts you, please read this article from the IRS.

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Banks to Get $30 Billion for Small Business Loans

As part of the Small Business Lending Fund, the Treasury Department has created a fund to stimulate lending to small businesses. For more information, and to see which banks are qualified to receive these funds, please see this article from Business Week.
 

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  Learn about the special tax treatment for expenses incurred before business operations begin.

Business Start-up and Organizational Costs 

Business Start-up Costs

 
From IRS Publication 535 (2008) - Business Expenses   
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"The Child Care Tax Center"    
This link to the IRS Website connects the business owner with tax resources for their child care business. The Child Care Tax Center covers several areas pertinent to running a daycare center.    

 
BUSINESS NOTES
Quick Links...
   
Business Planning (Part III) - Financial Management: Projections and Statements
 

 

This is the third workshop of the Business Planning Workshop Series that began on February 24 and runs through March 17. Registration is available for each workshop or for the entire series.

 

Where: Chester County Library, 450 Exton Square Parkway, Exton, PA

When: March 10 from 6:00 to 8:30 p.m.

Cost: $25.00 per workshop

 

Click here to register and for information on this workshop.

  

 

Doing Business with the Commonwealth of PA

 

Workshop topics include:


Finding opportunities with the State

State contracting procedures

State resources for small businesses, and

Certification for minority-owned and women-owned businesses

Presenter: Curtis Burwell, Dept. of General Services
Co-sponsor: Dept. of General Services

Where: Harrisburg Regional Chamber & CREDC, 3211 North Front Street, Harrisburg, PA 17110
When: March 14 from 9:00 - noon
Cost: $0

To register, click here.


 
 

The First Step Workshop 


 This live workshop highlights the SBDC process, learning resources, and we will direct you to the SBDC services you need. Some topics covered are:

·  Funding of the SBDC
·  Marketing to the Government
·  Business Structures
·  Legal Issues
·  Business Financing
·  Business Planning 

The outcome of the session will be a clear understanding of your next steps to take.

Where: Berks County Community Foundation Building, 237 Court St., Reading, PA 19601
When: March 17 from 6:00 - 8:00 p.m.
Cost: $0

Click here for more information or to register.

 

 
Business Planning (Part IV) - Financing the Business and Feasibility Decision
 

 

This is the fourth workshop of the Business Planning Workshop Series that began on February 24. Registration is available for each workshop or for the entire series.

 

Where: Chester County Library, 450 Exton Square Parkway, Exton, PA

When: March 17 from 6:00 to 8:30 p.m.

Cost: $25.00 per workshop



Click here for information and to register for this workshop.  

 
Veteran Business Training & Outreach Conference
 

 

This event is a day-long conference for Veteran business owners to:

  • Find out how to get started with state and federal government contracting
  • Learn to find state and federal business opportunities
  • Network with other veteran business owners and make connections with exhibitors, large prime contractors, and government service providers
  • Hear from other veteran entrepreneurs sharing their experiences, successes, and insights in managing successful businesses  

 

Where: Delaware County Community College (Large Auditorium) 

When: March 21 at 8:30 a.m. 

Cost: $25.00 


Click here for information and to register for this workshop.  

 
Small Business/Minority & Women Business Expo
 

Get information about contracting opportunities, best practices, and Minority and Women Business Enterprise certification.

Program Highlights include:
  • Overview of City, State, and Federal Construction, Procurement Processes, and Opportunities with Agency and Vendor Exhibitors
  • Construction, Information Technology, Products, and Services Procurement Break-Out sessions
  • Networking with key agencies, prime contractors, and other Small Businesses 

 

Where: State Farm Show Complex, Cameron St. Entrance

2301 N. Cameron St. Harrisburg, PA 17110-9405 

When: March 23 from 8:00 a.m. to 4:00 p.m.

7:00-8:00 a.m.- Registration, continental breakfast, and networking 

Cost: $40.00 



Click here for information and to register for this workshop.  

 
The First Step: How to Start and Operate a Small Business  

If you are in the early stages of thinking about starting a small business, this workshop is for you. In fact, even if you have started your business and are realizing that you missed a few things, this workshop is still right for you.

This workshop will provide an overview of the things you need to know and the skills you need to have to manage a small business. Subjects include: legal and accounting issues, organization, and management. The workshop offers you the opportunity to practice networking with other entrepreneurs. Existing business owners can use this workshop as a "checkup" on their operations. This workshop is presented in partnership with the Small Business Assistance Center.

Where: Chester County Library, 450 Exton Square Parkway, Exton, PA
When: March 23 OR April 13 from 6:00 to 8:30 p.m.
Cost: $15.00


To register, click here.  
 
Website Optimization Webinar - WOW!
 

This 90-minute Webinar is designed for businesses with Websites that need tweaks, redesigns, or online marketing plans. Its goal is to give participants a foundational understanding of the basic concepts, terminology, and functionality of traditional online marketing elements.

After the Webinar, each participant will receive a report which will provide results from the analysis of their Website's structural design. The report will highlight areas where the Website could be edited to better meet the technical criteria of the traditional search engines. The report is intended to assist the business owner in the development of an action plan for the Website, with changes being made through your company's internal staff or through an outsourced Web developer.
 
Upon completion of the Webinar, each participant will receive their customized WOW report within 14 days via email, along with one hour of free consultation to review the report findings with an SBDC consultant.

 
Where: Simultaneous Web conference with telephone
When: March 31 By Appointment    
Cost: $199

To register for this session and schedule an appointment, click here.
 
Certification Made Simple
 
  

This workshop is offered monthly. It guides participants through the application process for state certification as either a Minority or Women Business Enterprise (MBE/WBE). It is presented by Curtis Burwell of the Pennsylvania Department of General Services, Bureau of Minority and Women Business Opportunities (BMWBO).  

 

Where: Harrisburg Regional Chamber & CREDC, 3211 North Front Street, Harrisburg, PA 17110  

When: April 6 from 9 a.m. - noon
Cost: $0



To register, click here.

 
Business Planning: A Series of 4 Workshops  

 

The Business Planning Workshop Series contains the following four workshops:

 

April 21 - Business Plan for Success

April 28 - Marketing your Product, Service, and Company

May 5 - Financial Management

May 12 - Financing the Business and Feasibility Decisions  

 

Where: Chester County Library, 450 Exton Square Parkway, Exton, PA
When:
April 21 & 28 AND May 5 & 12
Cost:
$80 for the series, or $25 for each individual workshop


To register or for more information on the workshops, click here.  
 
Business Planning (Part I) - Business Plan for Success   

 

This is the first workshop of the Business Planning Workshop Series that runs through May 12. Registration is available for each workshop or for the entire series.

 

Where: Chester County Library, 450 Exton Square Parkway, Exton, PA

When: April 21 from 6:00 to 8:30 p.m.
Cost: $25.00

  


To register for only this workshop and NOT the entire series, click here.  
 
Business Planning (Part II) - Marketing Your Product, Service and Company   

This is the second workshop of the Business Planning Workshop Series that begins on April 21 and runs through May 12. Registration is available for each workshop or for the entire series.

 
Where: Chester County Library, 450 Exton Square Parkway, Exton, PA
When: April 28 from 6:00 to 8:30 p.m.
Cost: $25.00


For more information, or to register for this session ONLY, click here.  
 
 
Thank you for taking time out of your busy schedule to read our newsletter. We appreciate your participation in the KU SBDC community.
Sincerely,
 

Ernie Post, Director
Kutztown University Small Business Development Center