In this issue
	Kutztown SBDC News Tax Wizard- Dawn Filetti Success Story Know more. Do More. - By Sharon A. Danks The Introduction - It's An Issue Of Confidence by Kyle Purvis Business Skills for Success Workshops at Kennett Square by Johanna Stone

Tax Wizard- Dawn Filetti Success Story

Dawn Filetti always strived to be successful and looked for ways to help people in every possible way. She is also a born entrepreneur. Dawn ran her own financial business for two years, helping clients with income taxes. She realized that start-ups can be difficult at times, and looked for different alternatives to accelerate her career. Dawn decided to look into financial franchises as her next career move. She finally stumbled upon Liberty Tax Services as an option for her next business. Dawn realized that managing Liberty Tax Services would put her ahead five years as compared to running her own business. Dawn picked Liberty Tax Services because she believed that it was the best franchise in her interest of business out there. She stated that Liberty is very supportive to her. Dawn and Liberty Tax Services share the same vision, which is to help, be fair, and treat people with compassionate respect. Dawn is very fond of John Hewitt, the CEO of Liberty Tax Services. As the owner of this huge chain, John always finds the time to talk directly with the owners of the franchises, and personally calls when there is just a minor problem at any given location. Click here for the complete article about Dawn. »

Know more. Do More. - By Sharon A. Danks

Understanding the Importance of Customer Research Hearing and clearly understanding the voice of your customer in today's competitive environment has become an essential and fundamental requirement to future planning. It is ultimately your customer's voice that matters the most. Successful organizations hear that voice and effectively use it to guide their activities. You may have heard rumors about what your customers are thinking or even whispers from them along the way, but it is up to you to clearly understand the thoughts and opinions of your customers in order to compete effectively. The following are just a few examples of essential information that can be obtained from your customer. Your organization's strengths and weaknesses Does it really matter what you perceive as your organization's strengths and weaknesses if your customers view them as something entirely different? Competitive information Recognizing your customers' opinions about your organization is paramount. Knowing what your customers think about your competition is even better. How beneficial would it be to identify opportunities that will help your organization stand out among the rest? Click here for the complete story and info about Sharon. »

The Introduction - It's An Issue Of Confidence by Kyle Purvis

There are two factors at work in a prospect's subconscious mind when he's considering doing business with you: confidence and risk. Your job in advertising is to raise confidence and lower risk. If you successfully do that, you'll sew up all the business. So let's talk first about confidence. You see the problem is that in today's marketplace, people are more jaded, skeptical, and weary. Weary of getting ripped off. Jaded from bad service. Skeptical of offers that sound too good to be true. In short, people are generally in a defensive buying position. As a result, the tendency is to either do nothing or stick with their current supplier, even if the relationship isn't all that great. People figure that it's safer to stay in a so-so relationship than test the waters of finding a new company with whom to do business. You can probably mentally validate this in your own personal buying habits. Have you ever gotten fed up with a company you do business with, gone to the yellow pages and called around looking for someone better, then frustrated and exhausted, meekly returned to the original culprit because of a perceived lack of better options? We all have. The reason for this is the Confidence Gap. The customer doesn't have any ability to make any distinction whether any of the options are any different or any better than any of the others. There are a lot of different reasons for this, probably the biggest is the dramatically increased number of choices that people have. Click here for the complete article and info about Kyle. »

Business Skills for Success Workshops at Kennett Square by Johanna Stone

The Kutztown Small Business Development Center started a 12-week bilingual program "Business Skills for Success Workshops" at "La Comunidad Hispana" in Kennett Square. The program, taught in English and Spanish, was created to help small, disadvantaged Latino businesses to compete in the American economy. There are so many questions that need answers when starting a business. For that reason, Kutztown SBDC created a program that will help entrepreneurs addressing the Spanish-speaking market to answer common questions such as; how to write a business plan, how to register your business, where to look for resources, and much more. Our objective is to help Latino entrepreneurs and business owners to establish a solid foundation for starting and growing their own business in America. Click here for the complete story and pictures about the Kennett Square Program. »