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To find out what one is fitted to do, and to
secure an opportunity to do it, is the key to
happiness.
-- John Dewey
| Success Story by Tammy Hessler |
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Last fall, after learning about the Environmental
Management Assistance Program's energy efficiency
services, a Kutztown SBDC Business Plan workshop
attendee approached Tammy Hessler, EMAP Specialist,
of the Kutztown SBDC with energy concerns for his
business. He owns a 5-story office building in
the Reading area. The fluorescent lighting system and
the building's HVAC system are electric. The average
monthly electric bill was $17,660 and $16,951 in 2001
and 2002 respectively. The client needed EMAP
assistance with exploring ways to decrease his monthly
electric bills.
Click here for the complete story. »
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| Marketing Mythbusters by Catherine E. Nemetz |
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No more excuses! That's right, quit fooling
yourself. If you are like millions of small business
owners, the truth is that it's not the budget
expenditure that keeps you from marketing your
business or even the lack of knowledge... It's the follow
through that becomes the ultimate roadblock! So many
of us realize that we ultimately must enhance our
business image perception, by developing or re-
developing our basic image, constructing a printed sell
piece or updating our web presence, but perceived lack
of time and focus keeps us from achieving our goals.
We wind up creating the necessary marketing materials
within days of needing them, and the result = poorly
designed and unprofessional looking pieces that may do
more harm than good for business! Well, the buck has
got to stop here, and should be redirected to get you
up-to-date and feeling good about your business
perception....
Click here for the complete story and info about Catherine. »
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| Top Ten Inventor Myths by Mike Dorkoski |
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10. I don't need a business plan. Of course you don't
need a plan. You're an expert at this, having done it so
many times now. Big league coaches don't bother to
plan for a game; they don't really care that much about
the outcome, anyway. Generals don't make war plans.
Surgeons don't have the right knowledge, staff and
tools at the ready. Just wing it; you'll do fine.
Click here for the complete article and info about Mike. »
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| Scattered & All Over The Place by Dan Goldberg |
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The word entrepreneur has become a catch all title
for just about everyone and anyone who starts and or
builds a business. I've always had a bit of trouble
throwing that overused, imported moniker around
because I believe it's not always applied in the correct
manner.
Is an entrepreneur someone who takes the family
business and keeps it going? Is it the person who builds
a new division of the company where they're employed?
Or should it be reserved for only those who have put
everything on the line in order to build their business?
I'll opt for the latter....
Click here for the complete article and info about Dan. »
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| Kutztown SBDC News |
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Advisory Board
This week the Kutztown SBDC Advisory Board elected
Matt Stout and Catherine Nemetz chairperson and vice
chairperson. Matt is a financial advisor for LPL Financial
Services in Enola and Catherine is the president and
owner of Envisions Art & Design in Kutztown. Both
Matt and Catherine present BSFS workshops for the
Kutztown SBDC. Check the BSFS schedule on our
website for more info on their workshops.
Kutztown SBDC 2004 Success
Celebration
The Kutztown SBDC invites you to the 1st annual
Success Celebration on the afternoon of April 14th at
the Kutztown University campus.
Click
here for the complete story.
Kutztown University Decision Makers
Forum
Kutztown University is proud to host its fifteenth annual
Decision Makers Forum on April 14. The University is
expecting numerous guests from across the region to
attend this special event.
Click
here for the complete story.
Business Skills for Success Continues!
Upcoming Workshops:
March 1 in Harrisburg: FastTrac Tech Feasibility-
part 1
March 4 in Exton: Building Your Marketing Muscles.
March 8 in Wyomissing: Close the Sale or Close the
File.
March 9 in Lancaster: Sales Made Simple
Click here to register or for more info.
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