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Success Connection


 

April 2011
 
                           Issue XCII                                April 12 , 2011                
 
Kutztown University Small Business
Development Center Newsletter

  "I've failed over and over and over again in my life and that is why I succeed."

   

Michael Jordan

 
In This Issue
The First Step
Business Planning Overview
Business Planning Part I
SBIR & STTR Program
Business Planning Part II
Cartification Made Simple
Business Planning Part III
Basics of Government Marketing
Business Planning Part IV
Your Fair $hare
Moving Up in State Government Contracting

Pennsylvania Budget

 

On March 8, 2011, New Pennsylvania Governor Tom Corbett released his proposed budget for fiscal year 2012.  In an effort to keep our stakeholders informed, the Kutztown University SBDC will release editions of our monthly newsletter more frequently over the next few months. 

 

 BUSINESS NOTES

   

Having a Hard Time getting a loan? You're not the only ones...

 

According to an April 4 article, the Kaufmann Foundation, The world's largest longitudinal survey of new businesses identified a marked increase in 2009 in firms being denied bank loans or credit due to tougher lending restrictions - and firms not applying for needed loans because they feared being denied. You can read the rest of this article on how firms are investing in "Intangible assets" here. 


Creative Ways to Stretch Your Marketing Budget

 
  
Innovative ways some business owners are using to stretch their marketing dollars:

Take advantage of technology -
     - Use email instead of direct mail
     - Attend virtual trade shows rather than traveling


Partner with others in your industry to spread the expense and the knowledge

Build your social network by offering free classes at libraries

Take a horizontal marketing approach: Determine your typical client profile and then target this group by identifying a noncompeting business that has that group as customers.

Read more horizontal marketing ideas in this article from Entrepreneur.  

 

Federal Government Small Businesses News  

Small Loan Advantage and Community Advantage 7(a) Loan Initiatives

SBA is committed to expanding access to capital for small businesses and entrepreneurs in underserved communities so that we can help drive economic growth and job creation. In line with that, SBA is rolling out two new initiatives on February 15, 2011, aimed at increasing the number of loans in these communities. For more information on these programs, and to see if you qualify, please read this article.

 

 

Cut in Payroll Taxes will Boost Take-Home Pay for Most Workers

 
Congress recently reached an agreement that cut the Payroll Tax for 2011 from 6.2 percent to 4.2. For more information on how this impacts you, please read this article from the IRS.  
 

-----
 
  Learn about the special tax treatment for expenses incurred before business operations begin.

Business Start-up and Organizational Costs 

Business Start-up Costs

 
From IRS Publication 535 (2008) - Business Expenses   
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"The Child Care Tax Center"    
This link to the IRS Website connects the business owner with tax resources for their child care business. The Child Care Tax Center covers several areas pertinent to running a daycare center.    

 
BUSINESS NOTES
Quick Links...
   
The First Step: How to Start and Operate a Small Business  

If you are in the early stages of thinking about starting a small business, this workshop is for you. In fact, even if you have started your business and are realizing that you missed a few things, this workshop is still right for you.

This workshop will provide an overview of the things you need to know and the skills you need to have to manage a small business. Subjects include: legal and accounting issues, organization, and management. The workshop offers you the opportunity to practice networking with other entrepreneurs. Existing business owners can use this workshop as a "checkup" on their operations. This workshop is presented in partnership with the Small Business Assistance Center.

Where: Chester County Library, 450 Exton Square Parkway, Exton, PA
When: April 13 OR May 25 from 6:00 to 8:30 p.m.
Cost: $15.00


To register, click
 here.
 
Business Planning: A Series of 4 Workshops  

 

The Business Planning Workshop Series contains the following four workshops:

 

April 21 - Business Plan for Success

April 28 - Marketing your Product, Service, and Company

May 5 - Financial Management

May 12 - Financing the Business and Feasibility Decisions  

 

Where: Chester County Library, 450 Exton Square Parkway, Exton, PA
When:
April 21 & 28 AND May 5 & 12
Cost:
$80 for the series, or $25 for each individual workshop


To register or for more information on the workshops, click here.  
 
Business Planning (Part I) - Business Plan for Success   

 

This is the first workshop of the Business Planning Workshop Series that runs through May 12. Registration is available for each workshop or for the entire series.

 

Where: Chester County Library, 450 Exton Square Parkway, Exton, PA

When: April 21 from 6:00 to 8:30 p.m.
Cost: $25.00

  


To register for only this workshop and NOT the entire series, click here.  
 
SBIR & STTR Program Information Sessions

 

These webinars with simultaneous teleconferences will provide information on the Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs to help you determine whether or not these initiatives are right for you.    

 

Where: Webinar with Simultaneous Teleconference 

When: April 27, May 10, OR May 24, 2011
Cost: $0

  


Click here to register for one of these sessions. 
 
Business Planning (Part II) - Marketing Your Product, Service and Company   

This is the second workshop of the Business Planning Workshop Series that begins on April 21 and runs through May 12. Registration is available for each workshop or for the entire series.

 
Where: Chester County Library, 450 Exton Square Parkway, Exton, PA
When: April 28 from 6:00 to 8:30 p.m.
Cost: $25.00


For more information, or to register for this session ONLY, click here.  
 
Certification Made Simple
 
  

This workshop is offered monthly. It guides participants through the application process for state certification as either a Minority or Women Business Enterprise (MBE/WBE). It is presented by Curtis Burwell of the Pennsylvania Department of General Services, Bureau of Minority and Women Business Opportunities (BMWBO).  

 

Where: Harrisburg Regional Chamber & CREDC, 3211 North Front Street, Harrisburg, PA 17110  

When: May 4 OR June 1 from 9 a.m. - noon
Cost: $0



To register, click
here. 
 
 
Business Planning (Part III) - Financial Management Projections and Statements   

This is the third workshop of the Business Planning Workshop Series that begins on April 21 and runs through May 12. Registration is available for each workshop or for the entire series.

 
Where: Chester County Library, 450 Exton Square Parkway, Exton, PA
When: May 5 from 6:00 to 8:30 p.m.
Cost: $25.00


For more information, or to register for this session ONLY, click here. 
 

Basics of Government Marketing Webinar

  
This Webinar covers the first steps a small business needs to take to prepare for doing business with the Federal and State Governments. It offers an overview of the codes and registrations, explanation of small business certifications, potential strategies small businesses can use when approaching this market, and tips for marketing your firm to federal and state agencies.  

Where
:
Webinar with Simultaneous Teleconference   

When: May 11 from 10:00 to 11:30 a.m.
Cost: $0

 


To register for this session, click
here.
 
 
Business Planning (Part IV) - Financing the Business & Feasibility Decisions 

This is the fourth and final workshop of the Business Planning Workshop Series that began on April 21. Registration is available for each workshop or for the entire series.

 
Where: Chester County Library, 450 Exton Square Parkway, Exton, PA
When: May 12 from 6:00 to 8:30 p.m.
Cost: $25.00


For more information, or to register for this session ONLY, click here.
 
Your Fair $hare: Doing Business with Public Universities  

The event is sponsored by the KU Purchasing Department and developed for small, minority and women owned businesses. Attendees will learn how to: become a PA Department of General Services certified vendor, learn how to do business with the Commonwealth of PA and commonwealth universities, how they can increase and market their business, and how to go about obtaining financing. The Keynote Speaker will be State Senator Pat Brown.

 
Where: The Academic Forum Building, Kutztown University, Kutztown, PA 19530 
When: May 19 from 8:30 a.m. to 3:00 p.m.
Cost: $0


For more information, or to register for this workshop, please click here. 
 
Moving Up in State Government Contracting

The Bureau of Minority & Women Business Opportunities is conducting a workshop where small business owners can learn:

  • How to read and understand Request for Proposals (RFPs)
  • How to write effective proposals
  • Find and market your company to Commonwealth agency heads, purchasing agents, and RFP administrators Learn the Do's and Don'ts on becoming a prime contractor for the State.

     

  •  
    Where: 3211 North Front Street, Suite 201, Harrisburg, 17110 
    When: May 24 from 9:00 a.m. to Noon
    Cost: $0


    For more information, or to register for this workshop, please click here.
     
    Thank you for taking time out of your busy schedule to read our newsletter. We appreciate your participation in the KU SBDC community.
    Sincerely,
     

    Ernie Post, Director
    Kutztown University Small Business Development Center