May 2008

Issue LVIV
May 8, 2008
 
"Do not go where the path may lead, go instead where there is no path and
leave a trail."
-Ralph Waldo Emerson

The Harrisburg Regional Chamber & CREDC/EDS Seminar Series is back! (for Women and Minority Owned Businesses)
 

This seminar is FREE- Bonding, Bidding and Winning in Government Contracting
Friday May 16
 

So what are you waiting for? 
Click
here to fill out your registration form!

Here's Your Chance!
  Write your own success story, or share your business expertise! 
Click
here to submit your article today!  

 
Be sure to check out the extra articles about human resource solutions, better air quality in the workplace, and the Winter 2008 Rural
Research Report on the right
under "Smart Woman at Work"


To download a printer friendly version of this month's entire newsletter, click here.
 

Success Story Banner

Kutztown SBDC Paints International Possibilities for Colorfin, LLC
 
 
Colorfin LLC, an art supply manufacturer in Kutztown, PA, has opened to artists  a new avenue of pastels.  Co-founders Ladd Forsline and Bernadette Ward have manipulated the pastel formula, resulting in a low-dust, erasable, softer pastel. 

With help from KU SBDC consultants, Alex Whan and Martin Brill, Colorfin has transformed its novel product into a booming international business.  "Brill and Whan pointed us in the direction we needed to go," says Ward. 

To learn more about the international success of Colorfin, and how the KU SBDC helped them reach their goals, click here
 
Focus on FinancesAge-Weighting Makes Age an Advantage for Business Owners Planning for Financial Success
 

By Michael Fischer, CLU, ChFC
 

For many small business owners, age has its advantages.  Small business owners are often challenged when it comes to designing a retirement plan that meets their needs, while also meeting the requirements of a "qualified" retirement plan.

Qualified plans have significant federal tax benefits, but to be qualified, a plan has to pass "nondiscrimination" tests designed to show the plan provides the same benefits for rank-and-file employees as it provides for key employees, including the business owner or owners. 

To read more about how to draft your financial future through retirement, click here.
 
 
Dan Goldberg Banner
Great Customer Service: It's Really Not that Hard
 
In a previous article I wrote about my trials and tribulations with a phone company, an illustration of customer service gone haywire, provided by a company culture, that in my estimation, propagates bad customer service through a myriad of inconveniences. 

Not so secret point: People/service first organizations almost always succeed.  Of course they have to build in a sizable enough margin to be profitable, but when they concentrate on people and service they bullied loyalty and profitability (even if they're more expensive than the competition).

Click here to read more about Dan's personal encounters with good and not so good customer service, and the importance of keeping your priorities in check-the customer comes first.
 

Insights Banner     BlackTricks- Buyers Beware!
 

By Lynn VanDyke
Internet Marketing Consultant

Search engine rankings have long been the "Holy Grail" of Internet marketers.  The endless possibilities of finding the best way to beat the search engines blossomed into an entire industry called Black Hat marketing.

Black Hat marketing refers to the attempts to rank highly at the engines using illegal or questionable tactics.  Black Hat marketers have one main job- figure out how to rank number one at Google, Yahoo and MSN using any tactics possible.  They'll try just about anything and to be honest...for a bit of time they ruled the Internet. 
 
 
 
Click here to read more and learn how to avoid being the rabbit pulled out of the Black Hat.
 
 


 

New Contributor

What to Leave Behind:
Which Assets Will Benefit Heirs Most?


By
Kathi Kuzo
, Financial                  Representative


 

As you get closer to retirement, you'll need to develop a strategy for spending your investments in an order that will prolong tax-advantages and factor in other market-specific events that may affect your nest egg. 
 

Read more about how to stretch your finances in retirement for you and your loved ones by clicking here.
 
 

Animated logo

SBDC News
 
For more information about any of the following news items, click on the news link below 

 
-14th Annual SBDC Client Expo
The 2008 SBDC
Client Expo,
"The Right Direction," will be held on
May 13, 2008


-New Learning Opportunities:
*The Pitch- Business planning Webinar based on one of the bestselling books for small business, "The Art of the Smart."

 
-The KU SBDC Recently updated its website, and has been converted into a portal for electronic learning.  Now the site is easier to use, with a new Google-based search engine, and more direct links so you get the help your business needs, faster!

Check out the new portal for learning here!

 
 
-Click this news link to read more about the news items above!

 
 
New Contributor
 
Smart Women at Work


Are You Sabotaging Your Success?
 
by Annmarie Kelly

 
This month, Annmarie challenges you to change your thinking, which may change your bottom line.  Learn common destructive patterns and how to stop them by clicking here.

 
TriCore Equals Human Resource Solutions

By Eric Coleman
TriCore
Regional Director

 

-Looking for a more cost effective and efficient way to support your human resources?
TriCore Integrated Employer Solutions has your answers including innovative employee benefit insurance,

new hires, pay roll, pay roll taxes and more! 

Click here to read more about TriCore and what they can do for your human resources.


-How many hours a day do you spend in the same building?  Do you know how clean the air is in that building?  Environmental and Engineering Solutions, Inc. offers 6 Ways to Improve Your Indoor Air Quality!  Click here to find out how!

 
Rural Research Report is now available!
 
- Public Libraries and Community Economic Development: Partnering for Success.  Click here to read the full report!
 
 
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Kutztown University Small Business Development Center | Kutztown University | deFrancesco Building | Room #3 | Kutztown | PA | 19530