In this issue
	Kutztown SBDC News Art, Spirit, Life - John Hannafin's Success Story - by Dawn Wivell Measuring Website Profits When you Don't Sell Online - by Merra Lee Moffit Get Yourself Going -by Dan Goldberg Insights to Success

Art, Spirit, Life - John Hannafin's Success Story - by Dawn Wivell

Although John Hannafin, ArtPassionista, never took a formal painting class and never thought he had it in him to become an entrepreneur, a series of events guided him into starting his own art business. Hannafin has been drawing all his life, but when a back operation had him laid up, his mother bought him painting supplies and his art expanded. He learned how art has a subconscious effect on the health and body while attending Psychology conferences with his mother, a psychologist. He became intrigued by human emotion, and wanted to help and inspire people through art. After recuperating from the back surgery, he continued working in the corporate world until being laid off in September 2004. A small slip of paper about the Self Employment Assistance (SEA) program in his packet of unemployment information gave him his opportunity. Hannafin began attending SEA classes, graduating in November 2004. Click here for the complete article about John. »

Measuring Website Profits When you Don't Sell Online - by Merra Lee Moffit

If you sell services, how do you measure your website's contribution to profitability? Even if there is a 'Buy Now' button, it's seldom used. Typically buying a service requires detail which can only be answered in a phone call, a proposal, or a demonstration. Simply measuring proposals resulting from web generated calls, emails, or contact forms would severely under count the sales. Getting an accurate picture takes a little more work. Every business person should maintain a contact database of every one who contacts them, meets them, or already knows them. Act! is a popular program for this purpose and can be easily customized to add referral source fields. I've added a field called "Ref Source:" which I fill with "WEB" for everyone coming from the web. I've added another field called "Ref Detail:" filled with "Call In," "Contact Form," "Newsletter Sign up," "Email," or whatever path brought them to my attention. Everyone who phones me is asked how they heard of me, so I can distinguish web leads from other sources such as referrals, seminars, networking groups, or other marketing activities. Their source is marked in the contact database. Click here for the complete story and info about Merra Lee. »

Get Yourself Going -by Dan Goldberg

Do you use $50.00 time to work on $10.00 tasks? Are you overburdened and under stress? Do you tend to let things go until the last minute? If you answered yes to any or all of the big three above, then brother or sister you've got a serious schedule management problem. What's your time worth? How much of this non- renewable resource are you wasting? Why can't you get things in order and done? Focus, focus, focus, should be the businesspersons' mantra just like, "Location, location, location" the famous Albert M. Greenfield quote (yep, that's who said it, another Philadelphian!), is to Real Estate. Click here for the complete story. »

Insights to Success

Insights to Success is a monthly article sharing challenges/learning opportunities encountered by our clients every month relative to their day-to-day business activities. All Insights to Success articles come from our clients' submittals. The format for the piece consists of a brief introduction, the respective challenge, and the solution. Passion, Education, Practice Equals Success Have you ever wondered why things just didn't turn out the way you though or planned? Not me! The reason is clear and always the same. One, or more, of the key ingredients to SUCCESS: PASSION plus EDUCATION plus PRACTICE were missing, completely or partially. Take, for example, the child who watches his sister ride a bicycle and desires to do the same. He jumps onto her bike, goes three feet, if lucky, and falls. It is pretty clear that both education and practice were missing. Well, with passion still in his heart, he enlists his sister or parent to teach and help him practice so that one day he will ride, hands free. This, of course, happens only when committed - to the highest degree - until he reaches his success. In business we face the same challenges, everyday. And, do you have the passion to learn and develop yourself before you engage? When you do, success comes frequently and inner happiness and confidence abounds. Click here for the complete insight. WE ARE REQUESTING INSIGHTS TO SUCCESS ARTICLES OF 200 WORDS FROM OUR READERS. WE WILL SELECT ONE ARTICLE EACH MONTH AND SEND A GIFT TO THE AUTHOR. Please Email your Insight to Success articles to the Success Connection Editor Dawn Wivell at wive0634@kutztown.edu.