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January 2007
Issue XLIII
January 9, 2007

The mind grows by what it feeds on. -J.G. Holland

Happy New Year and welcome to the new edition of the Kutztown University Small Business Development Center's Success Connection.

The SBDC is making some changes for 2007. The newsletter, along with the Website have received upgrades. We have exciting new workshops that will bring a "high- tech and high-touch" element to our existing workshop offering. 2007 is shaping up to be an exciting time for the SBDC and we hope your 2007 outlook is the same.

Whether this is your first time or your forty third time reading the Success Connection, we hope that we have supplied you with some food for thought.

To download a printer friendly version of this month's entire newsletter, Click here.

Success Story: AREUFIT gets a tune up from the SBDC

AREUFIT has delivered mobile services and health screenings to several thousand clients and recently has benefited from the help of the Kutztown University Small Business Development Center (SBDC).


How would you describe the competitive climate in your industry?

The Pulse of Business is a series of monthly polls conducted at www.kutztownsbdc.org. The SBDC poll results can be compared to The National Small Business Poll performed by the NFIB. The NFIB poll uses samples of small business owners from across the United States.

See last month's results.

The poll question for the month of January is: Over the past three years, have you taken one or more steps to reduce the amount of energy your business uses? Click here to cast your vote.


Getting Prospects

When you have the ability to understand the attitudes, behaviors and communication styles of yourself and others you can begin to see how your interaction with clients and prospects can lead to them feeling good about you and what you’re selling.


The Low Down On Local Internet Searches by Lynn VanDyke

When you have a business website, you’ll want to learn just how people are searching for your business at the search engines. Make sure that they find you as easily as possible by being ranked high for local Internet searches.



Kutztown SBDC News

  • New for 2007, KU SBDC Member Services
  • Workshop Schedule
  • Webinar Schedule
Read the Full Story...


Leadership, Teams, and Communities of Practice

by John W. Hammond, P.E.

Numerous horror stories have been reported in the literature describing the fate of organizations that are either over-managed or over-led. In each story, certain factors seem to pervade.

Read on...


Protecting Your Business With Insurance

by Michael J. Fischer, CLU, ChFC

The three “Ds” – death, disability and divorce – may be the biggest risks for any privately owned business. If a business has more than one owner, any one of these three can put all owners at risk.

Read on...


Contact the Editor

We would like to hear what you think of the Success Connection E-Newsletter. Send your comments, suggestions, or just say hello to the Success Connection at Newsletter Comments

Quick Links...

Workshop Registrations

Newsletter Archive

PA Department of Community and Economic Development

Small Business Administration



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