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To accomplish great things, we must not
only act, but also dream; not only plan, but also
believe.
-- Anatole France
| Question of the Month |
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Q: Why don't I get leads from my website?
Janet Chambers, Kutztown SBDC BSFS
Facilitator:
I often get asked this question by
business people who activate a new website and are
surprised that they do not get phone calls directly from
the website. Here are some tips to help get referrals
from your web site...
Click here for Janet's complete response and info about Janet. »
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Five Great Ways to Collect Email Addresses
by Colin Bartlett |
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Marketing by email is one of the best new ways to
affordably and effectively solicit new prospects and
build a solid relationship with existing clients. However,
creating a database of email addresses cannot happen
overnight. It takes time and persistence. Here are five
great ways to collect email addresses...
Click here for the complete story and info about Colin. »
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| Build a Great Sales Team by Mel Payne |
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Sales is a skilled profession. And like other skilled
professions from sports to medicine, sales has distinct
positions within the profession that require different
skills. Matching the right person with the appropriate
skills to the sales function they are asked to perform is
the foundation for building a great sales team. In the
sales profession, as in all professions, success is
achieved by satisfying customer needs. Matching the
right salesperson to customer needs, then, requires an
understanding of the four types of salespeople: closing,
consultive, relationship and display....
Click here for the complete article and info about Mel. »
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| Improving the Bottom-line Through Teamwork and Cooperation by Phil Landesberg |
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Today's problems come from yesterday's
solutions.
-- Peter Senge
Especially during today's challenging economic
times, small business owners face many hurdles in
getting their businesses to survive and grow. Their
chances for business success are enhanced if all
employees are working together effectively to meet
customer needs. Ironically, several prevalent barriers
to teamwork and cooperation are caused by commonly
accepted management practices that were meant to
solve problems of motivation and productivity.
Following is an explanation of existing barriers to
teamwork and collaboration, and what business owners
can do to remove them.
Click here for the complete article and info about Phil. »
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| Kutztown SBDC News |
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Kutztown SBDC Receives Cash Award
from PNC Bank
Christopher R. Rockey, assistant vice
president of the community development banking PNC
BANK, presented a check for $5000 to the Kutztown
SBDC. The funds will be used by Kutztown SBDC to
build its resource library for small business clients. Mr.
Rockey presents a class on cash flow for participants
attending the SBDC First Step Series business planning
workshops. The Kutztown SBDC will use this grant
along with other financial support from the local
business community to seek additional state and
federal funding for the purpose of expanding services to
additional start-up and established small businesses.
(John McKowen, Assistant Director of the Kutztown
SBDC, accepts the award from Christopher Rockey in
the photo above.)
Tune In to Business Skills for
Success!
The Kutztown SBDC introduces the
Business Skills for Success television program on Berks
Community Television on Thursday, January 29 at
12:00. BSFS facilitators Dan Goldberg and Catherine
Nemtez along with Kutztown SBDC Executive Director
Ernie Post and Director of Learning Resources Don
Martin will address issues concerning local small
businesses and answer live calls. BCTV is carried in
Berks County on Service Electric (Channel 19) and
Comcast (Channel 13). Check your local listings for
repeat broadcasts.
Kutztown SBDC Helps with the
Harristown Development Retail Business
Contest
Martin Brill, International Trade Specialist of the
Kutztown University, was asked to assist judging the
first Harristown Development Corporation Retail
Business
Contest last August. The purpose of the contest was
to attract a new retail business to the Strawberry
Square section of downtown Harrisburg. Judges were
selected from prominent private sector companies as
well as the public sector. A total prize of $65,000 worth
of leasing space, advertising and shop customization
was offered to the winner....
Click here for the complete story.
Government
Contracting: "Accounting
System Requirements and Updates"
The Kutztown SBDC's PTAC and SEDA-COG's PTAC are
sponsoring this seminar for companies
involved in negotiated cost or cost plus contracts. The
seminar will explore government accounting system
requirements, recent regulatory changes/court cases,
and how to get equitable price adjustments.
Click here for the seminar's flyer.
Business Skills for Success Continues!
Upcoming Workshops:
February 2 in Harrisburg: Leadership Can Be
Learned
February 3 in Exton: International Marketing and
Cross Cultural Issues
February 3 in Hamburg: Leading at the Speed of
Growth
February 4 in Harrisburg: Security and
Safety
Click here to register or for more info.
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