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Success Connection

February 2011

                           Issue XC                                  February 8, 2011                

 

Kutztown University Small Business Development Center Newsletter

"The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather in a lack of will."

Vince Lombardi 

 

 

 
BUSINESS NOTES

 

Tax Changes for Small Businesses

 

During 2010, new laws, such as the Affordable Care Act and the Small Business Jobs Act of 2010, created or expanded deductions and credits that small businesses and self-employed individuals should consider when completing their tax returns and making business decisions in 2011. For more information, please see this article.
 

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The Small Business Jobs Act of 2010 was enacted on September 27, 2010. The SBJA contains some tax provisions that take effect this year. Other tax provisions will be implemented during the next several years. For more information on some of these provisions, please see this article.



Creative Ways to Stretch Your Marketing Budget


 

Innovative ways some business owners are using to stretch their marketing dollars:


Take advantage of technology -
     - Use email instead of direct mail
     - Attend virtual trade shows rather than traveling

Partner with others in your industry to spread the expense and the knowledge

Build your social network by offering free classes at libraries

Take a horizontal marketing approach: Determine your typical client profile and then target this group by identifying a noncompeting business that has that group as customers.

Read more horizontal marketing ideas in this article from Entrepreneur.
 

 

Federal Government Small Businesses News

 

Cut in Payroll Taxes will Boost Take-Home Pay for Most Workers

 
Congress recently reached an agreement that cut the Payroll Tax for 2011 from 6.2 percent to 4.2. For more information on how this impacts you, please read this article from the IRS.

 

Banks to Get $30 Billion for Small Business Loans

As part of the Small Business Lending Fund, the Treasury Department has created a fund to stimulate lending to small businesses. For more information, and to see which banks are qualified to receive these funds, please see this article from Business Week.
 


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 Learn about the special tax treatment for expenses incurred before business operations begin.


Business Start-up and Organizational Costs 

Business Start-up Costs

 
From IRS Publication 535 (2008) - Business Expenses

 

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"The Child Care Tax Center"
 
 
This link to the IRS Website connects the business owner with tax resources for their child care business. The Child Care Tax Center covers several areas pertinent to running a daycare center. 
 
 

 

 

 

The First Step Workshop


 This live workshop highlights the SBDC process, learning resources, and we will direct you to the SBDC services you need. Some topics covered are:
·  Funding of the SBDC
·  Owning a Small Business
·  Business Structures
·  Legal Issues
·  Business Financing
·  Business Planning
The outcome of the session will be a clear understanding of your next steps to take.

Where: Berks County Community Foundation Building, 237 Court St., Reading, PA 19601
When: February 16 from 6:00 - 8:00 p.m.
Cost: $0

Click 
here for more information or to register.

 

 

 

Basics of Government Marketing Webinar

  

This Webinar covers the first steps a small business needs to take to prepare for doing business with the Federal and State Governments. It offers an overview of the codes and registrations, explanation of small business certifications, potential strategies small businesses can use when approaching this market, and tips for marketing your firm to federal and state agencies.

 

Where: Webinar with Simultaneous Teleconference   

When: February 22 from 10:00 to 11:30 a.m.
Cost: $0


To register for this session, click here.  

 

 

 

The First Step: How to Start and Operate a Small Business
 


If you are in the early stages of thinking about starting a small business, this workshop is for you. In fact, even if you have started your business and are realizing that you missed a few things, this workshop is still right for you.

This workshop will provide an overview of the things you need to know and the skills you need to have to manage a small business. Subjects include: legal and accounting issues, organization, and management. The workshop offers you the opportunity to practice networking with other entrepreneurs. Existing business owners can use this workshop as a "checkup" on their operations. This workshop is presented in partnership with the Small Business Assistance Center.

Where
: Chester County Library, 450 Exton Square Parkway, Exton, PA

When: February 23 OR March 23 from 6:00 to 8:30 p.m.
Cost: $15.00

To register, click here.
 

 

 

 

Business Concept Analysis: A 4-Part Blended Learning Series


 

This program provides the tools to develop your business concept, determines the viability of the business concept, and outlines the critical steps to a successful business launch.


2/23/2011 - Part I - Exploring Entrepreneurship -
3/2/2011 - Part II - Defining the Target Market
3/16/2011 - Part III - Conducting Market Research
3/23/2011 - Part IV - Testing Your Business Concept

Individuals that complete all four sessions will receive a certificate of completion.

Participants in the Concept Analysis for Entrepreneurs program will also have access to Kutztown University's Desire 2 Learn online learning platform.  Desire 2 Learn will provide participants with

·         the ability to communicate online with the course instructors

·         the ability to communicate online with other course

members
·         access to archived program materials and resources
·         access to supplemental resources and links

 

Where: Berks County Community Foundation Building, 237 Court St., Reading, PA 19601

When: February 23 and March 2,16, and 23 from 6:00 to 8:00 p.m.
Cost: $50.00 for the series, $15 for each individual workshop

To register, click here.
 

 

 

 

Business Concept Analysis: Part One


 

This is the first session in the four part program that provides the tools to develop your business concept, determines the viability of the business concept, and outlines the critical steps to a successful business launch.


This session will focus on "Exploring Entrepreneurship" and will provide the first steps in helping you to understanding the things needed to start a business.
 

 

Where: Berks County Community Foundation Building, 237 Court St., Reading, PA 19601

When: February 23 from 6:00 to 8:00 p.m.
Cost: $15.00

To register for ONLY this session, click
here.
 

 

 

 

Business Planning: A Series of 4 Workshops  

 

The Business Planning Workshop Series contains the following four workshops:

 

February 24 - Business Plan for Success

March 3 - Marketing your Product, Service, and Company

March 10 - Financial Management

March 17 - Financing the Business and Feasibility Decisions  

 

Where: Chester County Library, 450 Exton Square Parkway, Exton, PA
When:
February 24 and March 3, 10, and 17
Cost:
$80 for the series, or $25 for each individual workshop

To register or for more information on the workshops, click here.  

 

 

 

Business Planning (Part I) - Business Plan for Success   

 

This is the first workshop of the Business Planning Workshop Series that runs through March 17. Registration is available for each workshop or for the entire series.

 

Where: Chester County Library, 450 Exton Square Parkway, Exton, PA

When: February 24 from 6:00 to 8:30 p.m.
Cost: $25.00

  


To register for only this workshop and NOT the entire series, click here.  

 

 

 

Certification Made Simple

  

This workshop is offered monthly. It guides participants through the application process for state certification as either a Minority or Women Business Enterprise (MBE/WBE). It is presented by Curtis Burwell of the Pennsylvania Department of General Services, Bureau of Minority and Women Business Opportunities (BMWBO).  

 

Where: Harrisburg Regional Chamber & CREDC, 3211 North Front Street, Harrisburg, PA 17110  

When: March 2 from 9 a.m. - noon
Cost: $0



To register, click 
here.

 

 

 

Business Concept Analysis: Part Two

  

This is the second session in the four part program that provides the tools to develop your business concept, determines the viability of the business concept, and outlines the critical steps to a successful business launch.


This session will focus on "Defining Your Target Market" and will help you to determine who your company should be marketing their products towards.   

 

Where: Berks County Community Foundation Building, 237 Court St., Reading, PA 19601

When: March 2 from 6:00 to 8:00 p.m.
Cost: $15.00



To register for ONLY this session, click here.   

 

 

 

Business Planning (Part II) - Marketing Your Product, Service and Company   


This is the second workshop of the Business Planning Workshop Series that began on January 6 and runs through January 27. Registration is available for each workshop or for the entire series.

 

Where: Chester County Library, 450 Exton Square Parkway, Exton, PA

When: March 3 from 6:00 to 8:30 p.m.
Cost
: $25.00

For more information, or to register for this session ONLY, click here.  

 

 

 

How to do Business with the U.S. Department of the Interior

 

Workshop topics include:

 

·         How to sell your products or services to the U.S. 
         Department of the Interior

·         Resources available to Small Businesses

·         Current contracting opportunities

·         Building Federal relationships to obtain contracts

 

When: Friday, March 4, 2011 from 9:00 a.m. to 1:00 p.m.

Where: Delmarva Power Conference Center, 4100 S. Wakefield Drive, Newark, DE 19702
Cost: $0 

 

To register or for more information about this workshop, click here. 

 

 

 

Basics of SBIR and STTR Programs

SBIR/STTR funding is government R&D funding that requires no repayment, no equity dilution and no "external control". To date, over $16 billion has been awarded by the SBIR program to various small businesses. This workshop is intended to help you compete for a share of the over $1 Billion available for 2011 and to help us move Pennsylvania up in the overall SBIR/STTR funding pool.

This workshop will cover overviews of both the SBIR and STTR Programs, as well as the requirements needed to qualify for these programs and those agencies affiliated with SBIR and STTR.  

Where: The University of Scranton, Brennan Hall, 5th Floor, Room 502, 320 Madison Avenue, Scranton, PA  18510

When: March 8 from 9 to 11:30 a.m.

Cost: $25

 

Please click here for more information or to register for this workshop. 

 

 

 

Business Planning (Part III) - Financial Management: Projections and Statements

 

This is the third workshop of the Business Planning Workshop Series that began on January 6 and runs through January 27. Registration is available for each workshop or for the entire series.

 

Where: Chester County Library, 450 Exton Square Parkway, Exton, PA

When: March 10 from 6:00 to 8:30 p.m.

Cost: $25.00 per workshop

 

Click here to register and for information on this workshop.

  

 

 

 

Doing Business with the Commonwealth of PA

 

Workshop topics include:


Finding opportunities with the State

State contracting procedures

State resources for small businesses, and

Certification for minority-owned and women-owned businesses

Presenter: Curtis Burwell, Dept. of General Services
Co-sponsor: Dept. of General Services

Where: Harrisburg Regional Chamber & CREDC, 3211 North Front Street, Harrisburg, PA 17110
When: March 14 from 9:00 - noon
Cost: $0

To register, click here.

 

 

 

Business Concept Analysis: Part Three

  

This is the third session in the four part program that provides the tools to develop your business concept, determines the viability of the business concept, and outlines the critical steps to a successful business launch.


This session will focus on "Conducting Market Research" and help you with ways to determine what information is out there, and how to use than information to help your business.   

 

Where: Berks County Community Foundation Building, 237 Court St., Reading, PA 19601

When: March 16 from 6:00 to 8:00 p.m.
Cost: $15.00



To register for ONLY this session, click here.  

 

 

 

Business Planning (Part IV) - Financing the Business and Feasibility Decision

 

This is the fourth workshop of the Business Planning Workshop Series that began on January 6. Registration is available for each workshop or for the entire series.

 

Where: Chester County Library, 450 Exton Square Parkway, Exton, PA

When: March 17 from 6:00 to 8:30 p.m.

Cost: $25.00 per workshop



Click 
here for information and to register for this workshop.  

 
 

 

Business Concept Analysis: Part Four

  

This is the fourth and final session in the four part program that provides the tools to develop your business concept, determines the viability of the business concept, and outlines the critical steps to a successful business launch.


This session will focus on "Testing Your Business Concept" and will provide you with an opportunity to determine the viability of your business ideas.   

 

Where: Berks County Community Foundation Building, 237 Court St., Reading, PA 19601

When: March 23 from 6:00 to 8:00 p.m.
Cost: $15.00



To register for ONLY this session, click here.  

 

 

 

Thank you for taking time out of your busy schedule to read our newsletter. We appreciate your participation in the KU SBDC community.

 

Sincerely,


Ernie Post, Director
Kutztown University Small Business Development Center