|
"Never forget a customer, never let a
customer forget you."
-- Unknown
CONSIDER THIS: The recognition of a logo
can have longterm benefits and can even last from
generation to generation.
| "I'll Huff and I'll Puff and I'll Knock Your Door In!" - Jason Blitzstein Success Story |
 |
Jason Blitzstein had a vision and a dream ever since
he was a young teenager. This was to become a
professional locksmith and start a business in that field.
Jason Blitzstein had a vision and a dream ever since he
was a young teenager. This was to become a
professional locksmith and start a business in that field.
Today, he has indeed realized that dream. For about
eleven months now, Blitzstein has been running Ace
Lock Company, where he handles a wide variety of
home and business security issues. Such issues range
from simple locks and deadbolts to more advanced
safes and electronic security systems.
Ace Lock Company is a mobile business that has a
range of about fifty miles. However, for bigger jobs
Blitzstein is willing to go the distance and beyond. To
do this, Blitzstein needed the right tools. He soon sold
two of his cars to buy and outfit a van with all of the
materials and equipment he would need while on the
road.
Click here for the complete article about Jason and more pictures. »
|
| A New Medicine to Heal Eyes - SBDC Technology Commercialization Assistance Program Helping Scientists Bring New Drug to Market. |
|
George Boehm, Government Marketing Specialist
Consultant on both the PTAC
and DETA Government Procurement programs of the KU
SBDC, has worked with Ian Zagon, Ph.D. since late
2003. Ian Zagon became a client as a result of a series
of classes the KU SBDC taught for Medical Researchers
at the Hershey Medical Center in late 2003 and early
2004 on entrepreneurship, business planning, research
funding grants, etc. Similar classes will be repeated this
year at the Hershey Medical Center by the KU SBDC in
a series of detailed follow-up workshops.
Ian Zagon, Ph.D. was provided with detailed
education and guidance by KU SBDC's George Boehm,
as well as other research grant programs, solicitation
reviews and proposals preparation, commercialization
plans, program schedules and costs, etc. George
Boehm also reviewed current solicitations to which Dr.
Zagon was interested in. Dr. Zagon responded and
worked with
Click here for the complete story. »
|
| KU SBDC and SCORE Partnership Helps Clients |
|
Over the last four years, KU SBDC has partnered
with several SCORE chapters in Chester County,
Lancaster, and York to deliver Business Plan workshops
to hundreds of clients annually. In 2005, KU SBDC will
partner with the Reading SCORE to help Reading-area
business owners. Many entrepreneurs benefit from this
enormous partnership between KU SBDC and SCORE.
We wanted to share a success story from the West
Chester SCORE Chapter.
Hospitals are not immune from the nationwide
problem of rising health care costs. A convergence of
trends has left many health care organizations mired in
red ink, even as the demand for their services
continues to increase. Conventional cost-control
measures are not always applicable, as they may
jeopardize the hospital's ability to maintain the
personnel and equipment resources necessary to
provide quality care to patients.
Curtis Lambert felt he had a viable solution to help
hospitals cope with this dilemma. Having taken
advantage of early retirement from a health care
technology company, Lambert had applied his
Click here for the complete story. »
|
| New Feature - Insights to Success |
|
Insights to Success will be a monthly article
sharing challenges/learning opportunities encountered
by our clients every month relative to their day-to-day
business activities. All Insights to Success
articles will come from our clients' submittals. The
format for the piece will consist of a brief introduction,
the respective challenge, and the solution.
Insight to Success - Discounting Doesn't Grow Your
Business by
Jeffrey Mayer The Big 3 - GM, Ford, and
Chrysler - have been offering buyer incentives and
zero-percent financing for the past few years, and
they're still losing market share. They thought that
they could grow their business by offering discounts.
It's not working. Why? Because discounting and
incentives don't work over the long term. Yes, you
generate sales and cash flow today, but it comes at a
H-U-G-E cost tomorrow.
The Chicago Tribune wrote a recent story about
this problem that I found to be very thought provoking
because discounts can dramatically reduce the value of
your business. "When you put cash on the hood, it
makes your brand weak. Incentives demoralize the
brand" said Elena Ford, Ford Motor Co.'s director of
product marketing. (If Ford's director of product
marketing knows that incentives 'demoralize the brand'
why do they continue to offer incentives...Just asking.)
Click
here for the complete insight.
WE ARE REQUESTING INSIGHTS TO SUCCESS
ARTICLES OF 200 WORDS FROM OUR READERS. WE
WILL SELECT ONE ARTICLE EACH MONTH AND SEND A
GIFT TO THE AUTHOR.
Please Email your Insight to Success
articles to the Success
Connection
Editor Thomas Skiba at skib0124@kutztown.edu.
|
|
| Kutztown SBDC News |
 |
|
Coatesville Entrepreneurs begin
Eighth Program
Coatesville, PA - It
started in 2001 with 14 budding entrepreneurs dreaming
of owning their own businesses. Now, four years and 82
graduates later, the Coatesville Regional Entrepreneur
and Training Endeavor (CREATE) is beginning its eighth
series of classes with 16 new potential business
owners.
Click
here for the complete story and pictures.
Kutztown SBDC unveils its new
website!
Kutztown SBDC is proud to
present its new and improved website. The following
are just a few of the great resources that the
Kutztown SBDC website has to offer:
Click
here for the complete story and pictures.
The Kutztown University Decision
Makers Forum is Approaching Rapidly
The Kutztown University Decision Makers
Forum was initiated in 1990 and has grown steadily.
Today it is one of the most visible events on Kutztown
University's annual calendar and the largest annual
speaking event in the region, attracting an audience of
over 2,500 each year.
Click
here for the complete story.
Kutztown SBDC's Business Skills for
Success TV Program Continues on BCTV
Kutztown SBDC appeared live on
Berks
County Television on Tuesday, February 22 at 9:30
p.m. This months Business Skills for Success program
was titled "Money and Marketing." Kutztown SBDC's
Don Martin hosted the
program along with James C. Hufford, Director of Small
Business Lending and Counseling for Community First
Fund. Don Martin and James C. Hufford discussed
relevant issues concerning money and marketing of
small businesses.
Upcoming Business Plan
Workshops:
Mar. 2 in Lancaster: Business Plan IV - Funding Your
Business
Mar. 3 in Exton:
Business Plan I - Business Plan for Success
Mar. 3 in York: Business Plan III - Financial
Projections and Statements
Mar. 7 in Harrisburg: Business Plan IV - Funding Your
Business
Mar. 8 in Wyomissing: Business Plan IV - Funding
Your Business
Click here to register or for more info.
|
|
