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Success Connection

December 2010

                           Issue LXXXVIII                                  December 14, 2010                 

 

Kutztown University Small Business Development Center Newsletter

"Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful."

Herman Cain

 

 


BUSINESS NOTES

"How Much Money Do I Need?"

Click here to read a guide to estimating your start-up expenses when opening a business from Business.gov


"Twitter, Facebook, or LinkedIn? Finding the Right Fit for Your Small Business"

This article covers some of the pro's and con's of the top three social networking sites, and the benefits your business may experience from utilizing them. Click here to read it on business.gov.

Creative Ways to Stretch Your Marketing Budget

 

Innovative ways some business owners are using to stretch their marketing dollars:


Take advantage of technology -
     - Use email instead of direct mail
     - Attend virtual trade shows rather than traveling

Partner with others in your industry to spread the expense and the knowledge

Build your social network by offering free classes at libraries

Take a horizontal marketing approach: Determine your typical client profile and then target this group by identifying a noncompeting business that has that group as customers.

Read more horizontal marketing ideas in this article from Entrepreneur.

 

Federal Government Small Businesses News

Setting up a Payroll System - A 10 Step Guide for Small Business

No matter how many employees you have - setting up a payroll system not only streamlines your ability to stay on top of your legal and regulatory responsibilities as an employer, it can also save you time and help protect you from incurring costly IRS penalties. Here are 10 steps to help you set up a payroll system for your small business from Business.gov.

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IRS Offers Details on New Small Business Health Care Tax Credit

Guidance from the IRS makes it easier to determine whether small businesses are eligible for the new health care tax credit and how large a credit they will receive. Connect to the details here.

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Veteran-Owned Businesses - the Latest on Certification

From business.gov: clarification on veterans' certification - click here to read.

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SBA Small Business Loans Explained-Availability, Eligibility and the Application Process
- click here to read this article from Business.Gov.

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Learn about the special tax treatment for expenses incurred before business operations begin.


Business Start-up and Organizational Costs 

Business Start-up Costs

From IRS Publication 535 (2008) - Business Expenses

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"The Child Care Tax Center"
 
This link to the IRS Website connects the business owner with tax resources for their child care business. The Child Care Tax Center covers several areas pertinent to running a daycare center. 

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"Business.Gov's Licenses and Permits Tool"

This tool automatically generates a list of appropriate licenses and permits when you enter your business type and city/state. Business.Gov Licenses and Permits Tool

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"Cultivating Sound Business Practices with the Help of the IRS"


Click here to read an article from Business.gov about using the 2010 IRS Tax Calendar. The calendar is available here: IRS Tax Calendar

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"The 'Ultimate' Small Business Marketing Guide"

Click here to read this artice from business.gov that includes some tips, tactics, and approaches to building your marketing strategy.

 

 

 

Happy Holidays!


From everyone here at the Kutztown University Small Business Development Center to you and yours: Happy Holidays and a Safe and Prosperous New Year!

 

 

 

The First Step Workshop


This live workshop highlights the SBDC process, learning resources, and we will direct you to the SBDC services you need. Some topics covered are:
·  Funding of the SBDC
·  Owning a Small Business
·  Business Structures
·  Legal Issues
·  Business Financing
·  Business Planning
The outcome of the session will be a clear understanding of your next steps to take.

Where: Berks County Community Foundation Building, 237 Court St., Reading, PA 19601
When: December 16 or January 12 from 6:00 - 8:00 p.m.
Cost: $0

Click 
here for more information or to register.

 

 

 

Certification Made Simple


This workshop is offered monthly. It guides participants through the application process for state certification as either a Minority or Women Business Enterprise (MBE/WBE). It is presented by Curtis Burwell of the Pennsylvania Department of General Services, Bureau of Minority and Women Business Opportunities (BMWBO).

Where: Harrisburg Regional Chamber & CREDC, 3211 North Front Street, Harrisburg, PA 17110
When: January 5 from 9 a.m. - noon
Cost: $0

To register, click here.

 

 

 

Business Planning: A Series of 4 Workshops


The Business Planning Workshop Series contains the following four workshops:

January 6 - Business Plan for Success
January 13 - Marketing your Product, Service, and Company
January 20 - Financial Management
January 27 - Financing the Business and Feasibility Decisions


Where:
Chester County Library, 450 Exton Square Parkway, Exton, PA
When:
January 6, 13, 20, and 27
Cost:
$80 for the series, or $25 for each individual workshop

To register or for more information on the workshops, click here.

 

 

 

Business Planning (Part I) - Business Plan for Success


This is the first workshop of the Business Planning Workshop Series that begins on January 6 and runs through January 27. Registration is available for each workshop or for the entire series.

Where: Chester County Library, 450 Exton Square Parkway, Exton, PA

When: January 6 from 6:00 to 8:30 p.m.
Cost: $25.00

To register for only this workshop and NOT the entire series, click here.

 

 

 

Business Planning (Part II) - Marketing Your Product, Service and Company


This is the second workshop of the Business Planning Workshop Series that began on January 6 and runs through January 27. Registration is available for each workshop or for the entire series.

Where: Chester County Library, 450 Exton Square Parkway, Exton, PA

When: January 13 from 6:00 to 8:30 p.m.
Cost
: $25.00

For more information, or to register for this session ONLY, click here.

 

 

 

The First Step: How to Start and Operate a Small Business


If you are in the early stages of thinking about starting a small business, this workshop is for you. In fact, even if you have started your business and are realizing that you missed a few things, this workshop is still right for you.

This workshop will provide an overview of the things you need to know and the skills you need to have to manage a small business. Subjects include: legal and accounting issues, organization, and management. The workshop offers you the opportunity to practice networking with other entrepreneurs. Existing business owners can use this workshop as a "checkup" on their operations. This workshop is presented in partnership with the Small Business Assistance Center.

Where
: Chester County Library, 450 Exton Square Parkway, Exton, PA

When: January 19 from 6:00 to 8:30 p.m.
Cost: $15.00

To register, click here.

 

 

 

Business Concept Analysis: A 4-Part Blended Learning Series

 

This program provides the tools to develop your business concept, determines the viability of the business concept, and outlines the critical steps to a successful business launch.


1/19/2011 - Part I - Exploring Entrepreneurship -
1/26/2011 - Part II - Defining the Target Market
2/2/2011 - Part III - Conducting Market Research
2/9/2011 - Part IV - Testing Your Business Concept

Individuals that complete all four sessions will receive a certificate of completion.

Participants in the Concept Analysis for Entrepreneurs program will also have access to Kutztown University's Desire 2 Learn online learning platform.  Desire 2 Learn will provide participants with

·         the ability to communicate online with the course instructors

·         the ability to communicate online with other course

members
·         access to archived program materials and resources
·         access to supplemental resources and links

 

Where: Berks County Community Foundation Building, 237 Court St., Reading, PA 19601

When: January 19 and 26 and February 2 and 9 from 6:00 to 8:00 p.m.
Cost: $50.00

To register, click here.

 

 

 

Business Planning (Part III) - Financial Management: Projections and Statements


This is the third workshop of the Business Planning Workshop Series that began on January 6 and runs through January 27. Registration is available for each workshop or for the entire series.

Where: Chester County Library, 450 Exton Square Parkway, Exton, PA

When: January 20 from 6:00 to 8:30 p.m.
Cost: $25.00 per workshop

Click 
here to register and for information on this workshop.

 

 

 

Business Planning (Part IV) - Financing the Business and Feasibility Decision


This is the fourth workshop of the Business Planning Workshop Series that began on January 6. Registration is available for each workshop or for the entire series.

Where: Chester County Library, 450 Exton Square Parkway, Exton, PA

When: January 27 from 6:00 to 8:30 p.m.
Cost: $25.00 per workshop

Click 
here for information and to register for this workshop.

 

 
 

Thank you for taking time out of your busy schedule to read our newsletter. We appreciate your participation in the KU SBDC community.

 

Sincerely,


Ernie Post, Director
Kutztown University Small Business Development Center