Kutztown University Small Business Development Center
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Your Success Connection

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Holiday 2003 Issue XI 
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Happy Holidays to all of you from everyone at the Kutztown SBDC!

In this issue
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  • Kutztown SBDC News
  • What Gift Am I? by Tasha Zurich
  • A Holiday Message by Janet Chambers
  • 5 Ways to Experience a Bountiful Holiday
    by Joanne Vitali
  • Working Together: The Lancaster SCORE & Kutztown SBDC Alliance by Louis Davenport

  • What Gift Am I? by Tasha Zurich
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    * I can have an effect on performance, ever so dramatically.
    * I can be negative, positive or balanced when done effectively.
    * Without me one never knows what behaviors to repeat or what to stop.
    * But with me one can be very clear on how to make it to the top.
    * It is important how you wrap me, not too flashy, not too much fluff.
    * Just as important is to ensure that my contents are not to rough.
    * You dare not give me to just anybody that you happen to see.
    * You must choose wisely to provide me to someone appropriately.
    * I do not require any money to purchase, not even one small dime.
    * All I require is some thought and commitment of your time.
    * It is up to the receiver as to what to do with me.
    I am a gift that if opened can be used very wisely.
    So consider my importance as you search for the best gift.
    * Because if you are smart I will be at the very top of your performance list!

    Click here for info about Tasha. »

    A Holiday Message by Janet Chambers
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    During the holidays is a good time to reflect on the many benefits of living a great and prosperous life in the United States. This really hit home for me recently when I became involved in helping a Liberian family - 9 adults and 10 children ages 3 to 15 - who were sponsored by our church from a refugee camp in Ghana. Over the last year, I had helped restore a home in Coatesville for this family who we hoped would come, but had no guarantees that they would ever arrive. When we found out that 19 were coming in late June, we were overwhelmed! They arrived with no shoes and only a few clothes....

    Click here for the complete story and info about Janet. »

    5 Ways to Experience a Bountiful Holiday
    by Joanne Vitali
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    Since it's December, I'm offering you tips so that you can experience the holidays well. They have an underlying theme: Be More You. What do I mean by that? "Be More You," means to be truer to yourself and live your life more according to what you value. The truer you are to yourself this holiday season, the better you will feel, the more integrity you will have, the more solid will be the foundation for your life.

    "The challenge is to be yourself in a world that is trying to make you like everyone else." - Anonymous

    1. Make Decisions As Soon As You Can
    You've probably heard this suggestion before for minimizing the paper in your life: Handle each piece only once. Apply this principle to your holiday decisions.

    For instance, if you see a gift that might work for someone, buy it. (Save the receipt, just in case.) You probably won't come up with something more appropriate and you risk it not being around even if you have the time to go back for it. Trust your intuition.

    Or, as soon as you can, settle the details of where and how you spend the holidays. Delays on holiday decisions add to your stress.

    Finally, here are two tips for next year: 1.) Put your outside Christmas lights up before Thanksgiving. The weather is warmer and you can just flip them on after Thanksgiving is over. 2.) Every year, the day after Thanksgiving, put up your tree and/or holiday décor. I used to think this was very early, but when my second child was due to arrive Dec. 15th one year, I had no choice but to give it a try. Even with a newborn on my hands, I've never had such a relaxing holiday.

    Getting the basics covered early allows you to concentrate your time on other holiday-related details, with the added bonus of furnishing you with the momentum to get going with the rest.

    Click here for the complete article and info on Joanne. »

    Working Together: The Lancaster SCORE & Kutztown SBDC Alliance by Louis Davenport
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    Several years ago, an article in SCORE Today piqued my interest in Small Business Development Centers (SBDCs). Researching the subject, I learned that there are 63 lead SBDCs nationwide with a network of more than 1,100 service locations. SBDCs are located at colleges, universities, community colleges, vocational schools, chambers of commerce and economic development corporations. SBDCs provide counseling and workshop training to small business owners, similar to SCORE. I thought, "Why aren't we working together with our local SBDC to deliver our services to our target market?"

    Click here for the complete article. »

    Kutztown SBDC News

    Business Skills for Success Continues with New Workshops

    December 2, Exton: To the delight of those in attendance, Bill Foos introduced renowned expert in the fields of tourism and terrorism prevention Dr. Peter Tarlow for his workshop, Tourism & Terrorism. With expertise gained from working with the U.S. government in devising methods to protect American landmarks from terrorist attack, such as Hoover Dam, Tarlow explained how small businesses can best prepare themselves for crises that may occur. In exuberant fashion, Tarlow expounded the approaches for developing a company system prepared for worst- case scenarios, including dealing with such variables as media relations and information gathering. One attendee expressed his satisfaction with the workshop stating, "I could not find a better source for this information than [Dr. Tarlow]". The business lunch event provided a valuable networking opportunity for local businesses and offered a chance for questions to be addressed directly to a world-renowned expert.

    December 2, Hamburg: Judy Swartley, managing partner at M-Arthur Consulting Group, Inc., presented Developing a Strategic Business Plan, a workshop developed to aid existing small businesses in developing a strategic business plan. Her hands-on approach to developing a roadmap for small businesses emphasized using a five-part model: develop a vision statement; develop a mission statement; strategic analysis including SWOT; decide on important issues; and determine implementation. The workshop addressed small businesses requiring an action plan to become more effective and profitable. Workshop attendees were able to employ the five-part model to draw up plans for their business and discuss attributes of them with other attendees during the workshop.

    Upcoming Workshops

    Hamburg:
    January 13: The Basics of Public Relations
    January 27: Leading at the Speed of Growth: Changing Your Leadership to Keep Your Business Growing

    Exton:
    January 15: Making of a Great Sales Team
    January 22: Ratio Analysis for Small Business
    January 29: The Three Big Challenges of People Management: Hiring, Firing, and Performance Improvement

    Lancaster:
    January 13: The Six Steps to Solid Sales Success
    January 27: Your Competitive Advantage: How Do You Beat Your Competition

    Harrisburg:
    January 12: The Six Steps to Solid Sales Success
    January 20: Know More. Do More. (Market Research)
    January 21: Risk and Crisis Management for Your Business (#1)
    January 26: Seeing the Forst Through the Trees
    January 28: Security Risk Management in Business (#2)

    Write to the Success Connection!
    SuccessConnection@kutztown.edu

    Click here to register or for more info.

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    More About Kutztown SBDC

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