February 4, 2012

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Kutztown SBDC: International Trade

Success in international trade requires preparation and planning.  For companies in our service region of Pennsylvania, we created the following international trade tools to assist in preparing you to enter overseas markets and for an initial consultation with a trade specialist of the Kutztown University Small Business Development Center.

The International Trade Guide is a concise, practical outline of essential trade concepts.  Organized in four segments, the guide offers new and potential entrants to trade an opportunity to assess your likely success in overseas sales, key marketing concepts, finance and risk mitigation techniques and the basics of product transport.  In addition the guide offers four checklists (overall, financial, marketing and logistics) to help guide the reader preparing for a meeting with a trade service provider.  Companies interested in meeting with an international trade specialist should answer the questions on the last page prior to an initial meeting, resulting in a more productive session for the client.  The result of this preparation is a faster launch of your international business with a greater likelihood of success.

Click Here for access The International Trade Guide.

The four training modules, highlighted below, mirror the information in the International Trade Guide in a more condensed, outline format.  The slides follow a logical progression to build a basic knowledge of trade fundamentals with the same goal of providing background knowledge for new to export companies.

Click Here for access to Training Module #1 that focuses on Identifying Your Market Potential.

Click Here for access to Training Module #2 that focuses on the Marketing aspects of International Trade.

Click Here for access to Training Module #3 that focuses on the Financing aspects of International Trade.

Click Here for access to Training Module #4 that focuses on the Logistical aspects of International Trade is coming soon.

Thank you for taking time to review this information.  We welcome your comments and feedback on this material.

International Trade Consulting

Your business can benefit from importing and exporting through increased sales and profits. Kutztown University's SBDC provides international trade consulting to ease your transition into the global marketplace. We'll help you:

• Assess your company's strengths and weaknesses
• Determine your export readiness
• Develop an export marketing plan
• Identify target markets and competitors
• Decide how and where to sell your good and services
• Find specific buyers or access assistance from Pennsylvania's overseas trade offices

SBDC Services

International Trade opens up a whole new world of opportunities, but also requires special expertise to succeed. There are many additional ways the SBDC can help prepare you:

• Obtain global market research
• Answer specific trade-related questions
• Train staff for global marketing
• Identify product codes for imports and exports
• Negotiate with overseas prospects
• Contact freight forwarders, attorney, bankers and translators
• Mitigate cross border risks
• Develop an international marketing plan
• Identify solid potential customers
• Access domestic and international trade shows
• Fully utilize US and PA export assistance programs
• Develop strategies for joint ventures and international partnerships

Contact
Martin Brill
brill@kutztown.edu

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