February 4, 2012
Kutztown SBDC: International Marketing
Foreign markets represent potential growth for U.S. companies. With trade barriers breaking down, these markets are more accessible than ever to small and medium-sized companies.
Export FAQ's
Click Here for export FAQs provided By - Small Business Development Center of Duquesne University
International Trade Consulting
Your business can benefit from importing and exporting through increased sales and profits. Kutztown University's SBDC provides international trade consulting to ease your transition into the global marketplace. We'll help you:
- Assess your company's strengths and weaknesses
- Determine your export readiness
- Develop an export marketing plan
- Identify target markets and competitors
- Decide how and where to sell your good and services
- Find specific buyers or access assistance from Pennsylvania's overseas trade offices
SBDC Services
International Trade opens up a whole new world of opportunities, but also requires special expertise to succeed. There are many additional ways the SBDC can help prepare you:
- Obtain global market research
- Answer specific trade-related questions
- Train staff for global marketing
- Identify product codes for imports and exports
- Negotiate with overseas prospects
- Contact freight forwarders, attorney, bankers and translators
- Mitigate cross border risks
- Develop an international marketing plan
- Identify solid potential customers
- Access domestic and international trade shows
- Fully utilize US and PA export assistance programs
- Develop strategies for joint ventures and international partnerships
Click here to ask the Kutztown University SBDC a question
Harrisburg
Martin Brill
(717) 232-3475
brill@kutztown.edu
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SBDC Spotlight
Bernadette Ward and Ladd Forsline
Colorfin, LLC
Traditionally, pastel colors are packaged as sticks; however, Co-founders Ladd Forsline and Bernadette Ward of Colorfin have manipulated the pastel formula, resulting in a lowdust, erasable, softer pastel, so soft it is packaged in a pan much like a makeup compact, called a PanPastel™. With help from KU SBDC consultants Alex Whan and Martin Brill, Colorfin has transformed its novel product into a booming international business. Read More
