Small Business Development Center - Kutztown University of Pennsylvania - Helping businesses start, grow, and prospoer

February 4, 2012

Kutztown SBDC: Conduct a Marketing Analysis

VIRTUAL ADVISOR

Conduct a Marketing Analysis

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Description

Every business must know its customers inside and out before opening its doors or launching a new product. Those the conduct a thorough marketing analysis first not only gain knowledge of their potential market's wants or needs, but also learn whether or not the is "room" in the marketplace for a new concept. This comprehensive workshop will show you how to create a marketing analysis for your business.

Before you start...

Just like any course, there are many sections to our curriculum. Don't try to do it all at once. Instead, do it a little at a time as if you were attending individual classes for a given course. For instance, try to complete three to four sections at a time. Allowing approximately 30-40 minutes per session, this course will be completed in 2 sessions.

Most importantly, if you need help or assistance the key is to just ask. There is more free help and assistance available through local Small Business Development Centers (SBDCs) and SCORE Centers.

These courses are provided free of charge. However, we ask that once you have completed the course you complete a short survey. This will allow us to report the overall performance of the course as is required by law. Click here to begin this survey. If you do not complete this survey within a week, we will send you a reminder.

Website programming and hosting by Kinetic Web Solutions.
Website graphic design by Envisions Art & Design Inc.
On-line learning modules by Small Biz U and Virtual Advisor.

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When Scott and Kristen Hertzog started a bed & breakfast out of their home in 2004, they only had two rooms dedicated to guests. Now with new renovations of their barn, the Hertzogs' hopes are expanding along with their business.

Presently, the Hertzog Homestead is reaching new numbers of guests; the Hertzogs are beginning a journey of converting their vacant barn into bed & breakfast suites. KU SBDC is helping them reach this peak through consulting and financial guidance. Read More