February 9, 2010
Kutztown SBDC: Course Listing
On-Demand Online Learning Programs
Advertising Your Business
VIRTUAL ADVISOR: This workshop looks at the many options available to advertise your business and helps you decide what will work best for your business in terms of budget and reach. Analyzing Your Competition
VIRTUAL ADVISOR: Almost everyone in business understands the principle of trying to offer something better than what their competitors are offering. Gaining an advantage is the key to success and even survival. This workshop helps you to see how your strengths stack up against your competitors' weaknesses and suggests ways to take advantage of marketplace opportunities. After you have performed the analysis, there are four basic competitive strategies to consider. Building Your Brand
VIRTUAL ADVISOR: A brand offers your customers a guarantee, delivers on it and keeps them coming back for more. A key component of any business, a branding strategy serves as a cornerstone for creating in the mind of customers and prospects the perception that there is no product or service on the market quite like yours. This workshop will show you how to create a winning branding strategy. Conduct a Marketing Analysis
VIRTUAL ADVISOR: Every business must know its customers inside and out before opening its doors or launching a new product. Those that conduct a thorough marketing analysis first not only gain knowledge of their potential market's wants and needs, but also learn whether or not there is "room" in the marketplace for a new concept. This comprehensive workshop will show you how to create a marketing analysis for your business. Creating a Competitive Advantage
VIRTUAL ADVISOR: Gaining an edge is a key driver of success in today's business world. To determine your company's advantage, you'll need to do a thorough competitive analysis and see just how your strengths stack up against those of your competitors. This workshop will walk you through the steps of creating a competitive analysis for your business. Creating Buzz: Small Business Marketing
SMALLBIZU: Creating Buzz is one of the most comprehensive courses on how marketing is actually executed in a small business. The theory of creating buzz is that your primary investments should be time, energy, and imagination. Creating Buzz is packed-full of hundreds of strategies, checklists, and tips across the realms of network theory, positioning, advertising media, word-of-mouth campaigns, publicity, and public relations. From informal, easy-to-do tactics to full-fledged formal marketing plans, the lessons taught in this course are paramount to anyone growing an organization. Market Insight and Research
SMALLBIZU: This course provides the process steps of conducting market research and the how the process differs for a small entrepreneurial venture as compared to a large corporation. Highlighted are the tools used to explore the external market environment, segment customers into target markets, and define the consumption chain for a customer segment. Data resources discussed include secondary market data available for researching your industry, customers, industry size, and sales potential. Marketing 101
SMALLBIZU: This course describes the fundamentals of the most important aspect of any business: marketing. Learn the concepts taught in college-level courses in just a few hours including the "5Ps"-Product, Promotion, Price, Place, and Positioning. Personalization Strategies to Attract and Retain Customers
VIRTUAL ADVISOR: This workshop focuses on personalization and on ways you can gear your business to provide products and services individualized to your customers' tastes and needs. The steps outlined in this discussion are designed to help you increase customer traffic and realize larger profits, whether you operate in the retail sector or in the realm of e-commerce. Positioning Master Class
SMALLBIZU: This course defines what positioning is and how it works as a communications tool to reach customers in a crowded marketplace. Positioning is about perceptions not products. Market strategy is therefore planned in the mind and not the marketplace. This positioning course puts forth and describes the available positioning strategies including the positioning of a leader, the positioning of a follower, and the tactics for repositioning the competition. It also presents the easiest way of getting into the prospect's mind and helps you to prevent the most common positioning mistakes. Pricing Products and Services
VIRTUAL ADVISOR: Price your product or service too low and you leave money on the table. Price it too high and you could drive customers away. You can find the right balance through creative judgment and a keen awareness of consumer motivations, thus increasing your chances of owning the market that you're targeting. This workshop will show you the simple, yet definitive measures that you can take to accurately price your product or service. Pricing Strategy and Tactics
SMALLBIZU: This course explains what value is and why it's better to set prices on value rather than cost. An overview is presented of the 3Cs that influence price: costs, customers, and competition. Each of the available generic pricing strategies and techniques for segmented and lifecycle pricing are demonstrated, as well as, the effects of pricing psychology, and how pricing effects the other elements of your marketing mix. Promoting Your Business
VIRTUAL ADVISOR: There are a variety of innovative ways to promote your business. This workshop looks as how several companies launched and built their businesses through grassroots marketing strategies. The workshop also addresses some traditional promotional tactics and how you can develop a successful campaign for your business. Targeting Your Market
VIRTUAL ADVISOR: Imagine practicing archery with your eyes closed or throwing a football with a blindfold on. In both cases, being prevented from seeing your target would make it nearly impossible to hit it. This concept can easily be applied to business, as well. Doing business without knowing what your target market is will prevent you from reaching your objectives: increased sales, market share or brand awareness. |
Copyright © 2010 Kutztown University Small Business Development Center. All Rights Reserved. Disclaimer Privacy & Security Policy.
Website programming and hosting by Kinetic Web Solutions.
Website graphic design by Envisions Art & Design Inc.
On-line learning modules by
Small Biz U and
Virtual Advisor.
