SBDC Pennsylvania Small Business Development Center - Kutztown University of Pennsylvania - Helping businesses start, grow, and prosper

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Kutztown SBDC: Business Plan NOW

Welcome to Business Plan NOW! The Kutztown University SBDC has compiled a collection of tools, online courses and resources to help entrepreneurs focus on their business idea and communicate that idea to others.  The business planning process can help an entrepreneur at any stage to identify and address the critical elements for success. 

Available for free to all KU SBDC registered members

Pitch Then Plan™: The business planning technique that quickly translates business ideas into business plans.

 Pitch Then Plan

To access PitchThenPlan™ click here to log into your Kutztown SBDC account.

The "PitchThenPlan™" tool can be used by start up businesses as well as existing businesses to develop or perfect a written business plan.

The three part "PitchThenPlan™" tool will allow the entrepreneur to first develop a ten slide pitch for your business. In this section ten basic topics will be covered, among them: The Idea, The Business Model, and The Customer.

Next you will be guided to expand your pitch into a business plan. In the planning section more topics are covered, such as: Marketing Schedule, The Location, and Legal Structure.

And last you will develop the numbers for the business plan. We provide an excel template that will assist you in developing the financial section of your financial plan.

Available for free to all KU SBDC registered members

Online Course: Crafting a Business Plan - The business plan is the essential document used to raise money for a business and communicate your business vision and strategy to your management team, suppliers, customers, and other stakeholders. (also available in Spanish)

Online Course: Developing a Business Plan - The importance of planning should never be overlooked. For a business to be successful and profitable, the owners and the managing directors must have a clear understanding of the firm's customers, strengths and competition. (also available in Spanish)


DCEDThe Entrepreneur's Guide (.pdf) is a helpful, reliable resource for anyone interested in starting a business in Pennsylvania. It clearly outlines the information you need, including writing a business plan, financing your business, choosing a site, registering your business name, laws, regulations and licenses and general tax information.


SBDC NetThe SBDCNet is the national clearing information clearinghouse for the SBDC network of over 1,100 SBDC centers.  Their website has a collection of online training programs, sample business plans and business plan writing guides for your reference.


Available to entrepreneurs in the Kutztown University SBDC service territory (Berks, Chester, Dauphin, Lancaster and Lebanon Counties in Pennsylvania):

First Step Webinar for Start-up Businesses

The Webinar will also introduce and discuss a business concept outline that is based on one of the bestselling books for small business, The Art of the Start. A completed outline will summarize a business concept onto ten PowerPoint slides that will communicate the essential information needed to assess the business concept. A completed outline will also have some of the foundational elements needed for a business plan and an estimate of how much money is needed to launch the business. This Webinar is limited to 8 participants to maximize the interactivity.

Click here to learn more or to register.


1.877.472.7232 - Kutztown University Small Business Development Center

A partnership program of the U.S. Small Business Administration and accredited affiliate of the national network of Small Business Development Centers.
All services provided on a non-discriminatory basis.

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